The key to keeping a blog

The key to keeping a blog isn’t dependent on the host you use, how much you spend on your website plan, or even the amount of expertise you have in your field.

The key to keeping a blog is being the type of person who keeps blogs.

That means you write and publish things frequently. 

It means you show up with an idea and you make it come to life. 

If you want to start a blog, become the type of person who keeps blogs. 

What do great writers do that differentiates them from the rest?

Great writers write more than most. 

They practice more than anyone else in the room. 

They have written more bad pieces than you have pieces in general. 

They put in just as many hours as a full time job does. 

It’s the practice, dedication, and time that chalk up to great writing abilities. 

Please put in the work to be successful

Normalize years in the making. 

Not overnight success. 

I’m 25 now but I started drawing religiously since I was 9. 

When I posted my art on Instagram last week, the comments said I was talented. 

I don’t see it that way. 

It took me 16 years and a lot of ugly sketches to get to that level of “talent” 

I’d imagine the process will be the same for you and whatever your thing is. 

I’d imagine your hard earned success to have taken a lot of grit and time and effort. 

So if you’re just starting out, please be patient and continue to put in the work. 

Where do you see yourself in 5 years? 

5 years ago, my answer would have been: product designer at a tech company (because I was an industrial design student in Toronto)

Today, I’d tell you my answer to that question is: I have no idea. 

But that’s okay. 

I’m not struggling to find my place in the world. 

I just think the world is a lot more open than I thought it to be. 

The trap of not enough engagement

90% of people will get discouraged and eventually stop posting on social media if they don’t get enough engagement by the first month. 

Here’s the truth.

If you’re posting on social media simply to get likes and follows, you’re not going to get very far. 

Real community isn’t built on one’s own vanity. 

The (sustainable) alternative is to focus on your people. 

What does your audience perceive as helpful/interesting?

How will your content help them?

Don’t get trapped in the mindset of “not enough engagement”.

Your content needs to be focused on your audience. 

99% of people can’t make a cup of good coffee with spoiled milk

Our resources and inputs matter.

If you’re looking for specific results with a specific outlook, having the right ingredients helps get you there. 

For example, filming a video with lots of valuable content—BUT having the scratchiest, filthiest, neck-hair-raising audio recording. 

Or, having the greatest e-commerce idea of all time—BUT living with the worst wifi connection and speed (think of pages that never ever load, and if they do it takes 65 seconds) 

You can always be scrappy, but the truth still goes.

Resources matter. 

Your ingredients matter.