By the time you urgently need to get marketing out about your product for it’s launch, you’re already too late. Here’s why

If your first message to someone else is a cold call, or a cold DM, you’re asking for way too much from someone that doesn’t even know you. 

Listen. 

Just because you have a business, doesn’t mean people have to buy from you. 

People are more likely to buy from someone they’re more familiar with, or that they like better. 

You need to make content that makes others like you first. 

And that takes time. 

It could be a week, a month, or a year. 

You can ask for the sale later, but don’t expect that it’s a given.

This is the game of social media marketing.

It takes time, and often more time than you expect it to.

PSA for those struggling to publish content: There will be bad content.

Just how it is.

Things will be okay.

All great creators live with it.

All great creators learn from it. 

Once you publish, move onto better ideas.

(Yes, this will be a regular cycle that continues throughout your social media marketing).

99% of small businesses do social media wrong

They think of social media as a chore (“I have to post once a day at 12pm or else”), instead of as a way to engage with their community.

They buy into engagement groups “for the algorithm”, instead of actually finding their target audience and making content that resonates with them.

They post content in hopes for a sale, instead of content that makes people fall in love with the brand.

If you’re guilty of all of these, it’s not too late to turn the boat around, I promise. 

What do you have to do to turn it around? 

If you’re a small business or a freelancer, you have to do some hunting. 

That means, finding your target audience under relevant hashtags or accounts and interacting with them long before you have anything to sell.

It also means, creating content that your audience will absolutely adore so that the word spreads.

I admit, it’s easier said than done.

Social media is an art and a science. 

There’s a lot of listening and empathy needed to do it right. 

(and that’s why so few can do it right). 

Pssssst… Come here. Let me tell you something about going viral. 

For most people, it sounds cool. 

For those who have gone through virality, it can be just as confusing as it is exciting. 

Your demand magically spikes. 

Your community instantly grows. 

Suddenly you have a lot of new followers on your platform that know little about you.

You feel the pressure to outdo your previous viral success, and anything less feels like a loss. 

Here’s the thing. 

Your business success is not based off of your following count, nor how many viral videos you’ve had.

Instead, it’s based off of the type of relationships you have with your following.

How long does it take to find success on social media?

It took me 365 days to embrace working with my parents.

It took me another 365 days to truly understand social media marketing.

And 730 days to build a loyal following for our small business that keeps the lights on and more.

You best believe that in between all of that, there were ups and downs.

If you ask me how long it will take until you find your success on social media, my answer would be this.

Stuff takes time.

Be patient and keep going.

Feeling uninspired? Read this

The number one way to cure a lack of inspiration when writing, is to allow yourself to produce writing that is poor. 

That means being okay when you don’t like your own work.

It also means being okay when others don’t like your work either. 

We all go through dull, grey, uninspiring periods.

Don’t let that stop you from the act of creating something new. 

The trap of not enough engagement

90% of people will get discouraged and eventually stop posting on social media if they don’t get enough engagement by the first month. 

Here’s the truth.

If you’re posting on social media simply to get likes and follows, you’re not going to get very far. 

Real community isn’t built on one’s own vanity. 

The (sustainable) alternative is to focus on your people. 

What does your audience perceive as helpful/interesting?

How will your content help them?

Don’t get trapped in the mindset of “not enough engagement”.

Your content needs to be focused on your audience. 

How to find your voice for your small business

Whether you’re a small business owner, a creative freelancer, or designer, you’re bound to ask the question: 

How do I find my voice when marketing on social media?

Here’s my quick answer: 

Your voice = your brand

They are the same thing. 

Next. 

This is really a question about how to stand out in an ocean of others. 

And in my years of experience on social media, the only way to stand out on social media is to be yourself. 

When you look in the mirror, who do you see? 

Tell the story of that individual. 

For me, I’m the daughter in our Chinese owned family restaurant in Scarborough.

It was hard growing up in Canada while your parents raise you and your siblings with rules and principles from the East. 

I’m an in-betweener of both cultures, and what we do represents that. 

That’s my voice when I represent the brand of our restaurant.

So far, it’s resonated with thousands of others (not all at once, but it’s built momentum throughout some years). 

Sharing your experiences and points of view will help you solidify your brand on social.