From 0 to your first 100, grow your social media presence and build your brand as a creative

When it comes to social media, the only way to grow your presence is by posting content. 

Content will be the reason why people will trust you.

Content will be the reason why people will follow you.

Content will generate business success and opportunities for you.

As Gary Vaynerchuck puts it, your brand = your reputation. 

And content builds your brand. 

Keep posting.

How to be an artist on social media, grow your audience, and find your spot in the market

You’re a creative. 

You make killer work. 

You want people to see and be impacted by what you do. 

Sound familiar? 

If so, you need to market yourself. 

But how?

This is where social media comes in. 

Social media is free for everyone to use. Literally everyone (4.4 billion) is already on it and is using it daily. 

Now the question is, how do you get your art out in front of other people? 

How will others find you?

Let’s dive right in. 

1. Here’s how to be an artist on social media:

To be an artist on social media, you must share your work in service of others. 

That is, publishing work regardless of perfect (because perfect is selfish). 

You must adopt the mindset of serving others before yourself. 

You must also publish as often as you can to build up your own body of work. This will help others understand what you can do for them. 

  1. Grow your audience. 

Followers can be bought, but an audience has to be built. 

I’ll explain. 

The number of followers you have doesn’t mean anything if there is no actual community supporting you along the way. 

When it comes to content, quantity > quality. 

But when it comes to audience, quality > quantity

At the end of the day, your audience are the people who will look at your stuff and buy from you. 

And to build your audience? Simply engage with the kinds of people who will find your stuff relevant. 

  1. Find your spot in the market.

This one is the trickiest of the 3.

It’s the trickiest because your spot in the market can change over time. 

Finding your positioning isn’t an answer you can find from a google search or textbook.

Finding your positioning takes consistent execution of content and engagement with your audience. 

It will take time for you to find your spot and nail it down. 

Sometimes months, or even years. 

This is the part where you need most patience.

But I promise you if you do steps 1 and 2 consistently and successfully, your spot in the market will come. 

It will come because by then you will have built your brand. 

Being an artist on social media doesn’t have to be hard. 

There is a formula, and it’s been tried and true for many. 

Luckily for you, I’ve been working on a project specifically about social media for artists and designers. 

And it’s specifically about how to be an artist on social media, growing your audience, and finding your spot in the market. 

Want to be a part of it? We’re hosting an event on this very topic and we’d love to have you there. 

Sign up for our email list to get the updates when it comes: https://mailchi.mp/6988bd0c81c7/content-workshop

5 social media tips I wish I learned earlier in my career

4 years, 1,000,000+ impressions, 3000+ pieces of content across all accounts later…

5 social media tips I wish I learned earlier in my career. 

Without further ado, here we go:

  1. Time is money. When a platform is fertile ground for brand new creators, this is the best time for you to go ALL IN on QUANTITY of content. It is the easiest time to grow and it doesn’t last forever.
  2. Your friends and family will judge you. This is normal. This is part of the process.
  3. When something goes viral, stick with it even if YOU don’t like it. You are not your audience.
  4. When in doubt, just hit post. Don’t spend all your time readjusting colour filters or editing minute details in your story. Just publish and you’ll learn from feedback along the way.
  5. 99% of your posts will be flops. All creators who have “mastered the art of going viral” have hundreds of posts that didn’t do well. A flopped post is just another reason to try a different angle.

That’s it.

I write these with the intent of making social media a less daunting place for newer creators. 

If you found any of these helpful, please share widely with someone you know who wants to build their brand online. 

Keep creating 🙂

For artists and designers looking to start their social media presence

It’s the end quarter of 2022. If you’re looking to start making content for your personal brand or business, you need to consider the following question.

What is the core reason why you want to start making content?

More times than not, many people start the journey of making content but eventually stop after a few weeks because they burn out.

Reason being?

Nobody liked their posts. Nobody engaged with their content. Just crickets.

Please consider the reason why you want to put yourself on this journey, because 99% of new content creators don’t get traction for a long time.

(Of course luck plays a role, but luck isn’t a consistent winning strategy).

If you’re looking to start making content, I want you to do it for your own self.

No clout, no big lofty numbers to reach.

Just you and your own journey.

If you’re looking to create content for yourself or your business, read this first.

It’s the end quarter of 2022. If you’re looking to start making content for your personal brand or business, you need to consider the following question.

What is the core reason why you want to start making content?

More times than not, many people start the journey of making content but eventually stop after a few weeks because they burn out. 

Reason being?

Nobody liked their posts. Nobody engaged with their content. Just crickets.

Please consider the reason why you want to put yourself on this journey, because 99% of new content creators don’t get traction for a long time.

(Of course luck plays a role, but luck isn’t a consistent winning strategy). 

If you’re looking to start making content, I want you to do it for your own self. 

No clout, no big lofty numbers to reach. 

Just you and your own journey.

The perfect Instagram profile doesn’t exist

I could go on and on about picture compositions, filters, and aesthetic posts that grab attention, but the real point is the following. 

Not only does the perfect social media profile not exist BUT—

The perfect social media profile doesn’t matter.

What’s more important is a profile that represents a version of you that isn’t afraid of being real. 

What’s more important is the conversation you have with yourself as you grow and share your work. 

What’s more important is building a sustainable and healthy system for how you make content. 

Don’t worry about what your friend’s friends would say if they saw your work. 

Focus on the journey instead.