- What if I get no likes?
- I feel like I don’t have anything to say
- What if people don’t find us interesting?
- But I’m shy
I’ll tell you what.
These thoughts are totally normal.
I’ve been publishing content for years now, and can happily tell you that these concerns can be overcome.
How do I know?
Because I went through them myself.
And if I can do it, you can too.
Here are some of the ways I overcame my concerns.
“What if I get no likes?”
Likes are vanity metrics. A better question to ask is, what are your success metrics? What do you want your content to do for you? Focus on that instead of like count.
“I feel like I don’t have anything to say”
Either you say something about your business or your marketing doesn’t exist. Don’t take it personal, that’s just how it is. Everyone has something to say about their own business.
“What if people don’t find us interesting?”
Finding an audience to serve will take time (the process can take months or even years, and even then it will be a work in progress). Instead of focusing on being interesting, simply provide content that your target audience would find helpful.
“But I’m shy”
I thought the shy thing was the best excuse to not post a video or selfie, but turns out I was wrong. This is the best time to expand your comfort zone and try something relatively safe but daunting—publish that post!
I promise making content for your personal brand or business doesn’t have to be difficult.
All it takes is a bit of your time and discipline.
I hope you share something with the world today.