If you’re looking to create content for your own business, read this.

99% of new content creators will burn out and stop entirely within the first few months.

It’s easy to say, “Oh, just don’t burn out!” 

Unfortunately things don’t work that way.

Most people will get caught up in likes and follows.

What they don’t understand is that content creation is simply a tool for brands to build trust. 

Content creation is a positioning tool.

The ultimate key is the conversion rate. 

How many people discovered your brand through social media, and how many have followed through to generate a sale?

This is what most businesses on social want.

If you’re making content for your own business, stay focused on the true goal.

It’s not likes and followers.

Instead, it’s the trust your audience has in you (which will eventually lead to sales down the line)

Can you believe we got 19 people on this thing already?

A week ago, I told my friend Daniel that we were going to build a content club.

Here’s the meat:

Everyone knows they should build their brand on social media, but not everyone knows how. 

Tons of resources online, but no community to execute on the plan for those who need it.

The club will be 21 days long.

Just enough for you to get totally invested in your own journey.

And then we’re going to see you fly.

We’re doing it 100% free, out of our own pockets.

Because of that, we need to make this the best workshop possible.

That means we need as many committed, ambitious, proactive folks as possible in one place.

If you are one of those committed, ambitious, proactive people, I think you should sign up for the waitlist.

The content club starts in April.

Sign up for your spot here.

See you there 🙂

My biggest mistake in social media

My biggest mistake in social media is letting my ego get in the way of making a post.

“Will this get a lot of likes?”

“Does this make me look good?”

“Is this cool/edgy enough?”

Not saying that asking these questions are bad.

However, if you want to do social media properly for your business, ask these questions instead.

“Is this helpful?”

“Is this something my audience can relate with?”

“Is this something my audience wants to see more of?”

93% of brands and content creators give up social media 14-21 days after they’ve started.

The main reason being?

There’s not enough engagement.

Nobody is liking your posts. 

It’s hard to keep a new habit with just yourself.

Life gets in the way. 

Time management isn’t your strongest suit. 

I hear you.

Creating content isn’t for everyone. 

But if you’re serious about building your community or brand, content creation is the way. 

Kickstart your way into an engaged community with an audience who cares about your product. 

Master your brand voice. 

Gain the attention of your dream audience.

Control the ins and outs of your creativity.

Grow your business presence. 


I’m hosting a content creation club.

But it won’t just be any kind of club.

Everyone in it wants to be there because they have a brand to build. 

There will be no live meet ups. 

Only a common deadline (12AM, your time zone).

Everything online and remote.

Be there (or don’t be there it’s really up to you).

This idea will only work when there is a focused, tight knit group of people.

Anyone is welcome to join.

And to sweeten the deal?

It will come at no cost to you.

However, if you want this to work out for you, you have to put in the work to succeed.

Want in?

Join the waitlist with other creators here.

See you there 🙂

If you’re going into social media with this mindset, you need to change immediately

For freelancers, social media isn’t about showing off what you can do and letting people know about all your accomplishments to boost your own sense of self worth. 

Instead, social media is a place for creators to show value and teach/entertain/perform/inspire their audience.

When you do the latter enough times, people will intentionally look for you to solve their problems.

One moment that permanently altered my brain chemistry was when…

I was 22.

It was a busy lunch rush.

Our kitchen team was slammed.

I had to go to the back to get 2 bowls of hot and sour soup for a customer.

Midway through my first bowl, it happened.

I got snapped at.

By one of our employees.

He told me to hurry up (because I was in his way).

I understood.

But I was also stressed.

And funny things happen when you’re stressed.

So I immediately made a trip to the washroom.

And I broke down.

Tears all over my face. 

That was the day I understood 2 things.

  1. How you treat others holds significant impact, so treat people well when you can
  2. 2. Employees contribute toward your work culture, so hire accordingly

99% of small businesses do social media wrong

They think of social media as a chore (“I have to post once a day at 12pm or else”), instead of as a way to engage with their community.

They buy into engagement groups “for the algorithm”, instead of actually finding their target audience and making content that resonates with them.

They post content in hopes for a sale, instead of content that makes people fall in love with the brand.

If you’re guilty of all of these, it’s not too late to turn the boat around, I promise. 

What do you have to do to turn it around? 

If you’re a small business or a freelancer, you have to do some hunting. 

That means, finding your target audience under relevant hashtags or accounts and interacting with them long before you have anything to sell.

It also means, creating content that your audience will absolutely adore so that the word spreads.

I admit, it’s easier said than done.

Social media is an art and a science. 

There’s a lot of listening and empathy needed to do it right. 

(and that’s why so few can do it right). 

How long does it take to find success on social media?

It took me 365 days to embrace working with my parents.

It took me another 365 days to truly understand social media marketing.

And 730 days to build a loyal following for our small business that keeps the lights on and more.

You best believe that in between all of that, there were ups and downs.

If you ask me how long it will take until you find your success on social media, my answer would be this.

Stuff takes time.

Be patient and keep going.

How to find your voice for your small business

Whether you’re a small business owner, a creative freelancer, or designer, you’re bound to ask the question: 

How do I find my voice when marketing on social media?

Here’s my quick answer: 

Your voice = your brand

They are the same thing. 


This is really a question about how to stand out in an ocean of others. 

And in my years of experience on social media, the only way to stand out on social media is to be yourself. 

When you look in the mirror, who do you see? 

Tell the story of that individual. 

For me, I’m the daughter in our Chinese owned family restaurant in Scarborough.

It was hard growing up in Canada while your parents raise you and your siblings with rules and principles from the East. 

I’m an in-betweener of both cultures, and what we do represents that. 

That’s my voice when I represent the brand of our restaurant.

So far, it’s resonated with thousands of others (not all at once, but it’s built momentum throughout some years). 

Sharing your experiences and points of view will help you solidify your brand on social.