Whenever I start a new post, there’s a challenge in deciding what to write about.
My cheat strategy is the following:
- Doing so informs me which headline was able to grab attention and/or if readers enjoyed reading the actual post.
- I go back into my post history, and look for headlines that performed well.
- Once I pick a headline, I’ll rewrite the post so that I now have a clear focus.
- Now that I have a new post, I can publish and learn from market feedback (comments and engagement) on how to improve for next time.
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