Start building a social media following for your business. Here’s how

Make posts regarding the solutions you provide to your audience.

Simple right?

Now you must be wondering,

“How do I do that?”

Here’s how.

Let’s say you’re an independent graphic designer who works for mom and pop clients. 

Here are 2 ideas you can publish on popular social media platforms:

  1. A video process reel of a previous project you did, showing the before, after, and all graphic iterations in between to get to the final result. 
  2. A carousel with the headline, “5 Logo Ideas You Can Steal For Your Family Business” with a call to action at the end with your name, contact, and price on it.

Why will these work? 

Because the target audience are small business owners who do not have enough skill or time to do everything on their own. 

The above ideas present solutions to those problems.

Next, let’s say you’re a new podcast host who covers lifestyle tips on minimalism. 

Here are 2 ideas you can use as content: 

  1. A carousel titled, “8 Tips on Living Minimally”, and keep them short (to stick with the theme)
  2. A 30 second -2 minute audio clip of your podcast with video subtitles, answering a common question most people have when starting out with a minimal lifestyle. Example: “How do I know what to throw away and what to keep?” 

Why will these work? 

Because the target audience are those who are looking to practice a specific lifestyle (minimalism), but do not yet know how. Your content is the guide for these people. 

And if you’ve read this far, you get the point. 

Social media is all about serving your audience. 

The more you know your audience’s pain-points and struggles, the more likely they are to like and follow your content. 

And if your posts fail and nobody likes them?

Change it and try again.

Now go build that following for your business.

Concerns you might have as a new content creator:

  • What if I get no likes? 
  • I feel like I don’t have anything to say 
  • What if people don’t find us interesting?
  • But I’m shy

I’ll tell you what. 

These thoughts are totally normal.

I’ve been publishing content for years now, and can happily tell you that these concerns can be overcome. 

How do I know?

Because I went through them myself. 

And if I can do it, you can too.

Here are some of the ways I overcame my concerns.

“What if I get no likes?”

Likes are vanity metrics. A better question to ask is, what are your success metrics? What do you want your content to do for you? Focus on that instead of like count. 


“I feel like I don’t have anything to say”

Either you say something about your business or your marketing doesn’t exist. Don’t take it personal, that’s just how it is. Everyone has something to say about their own business. 


“What if people don’t find us interesting?” 

Finding an audience to serve will take time (the process can take months or even years, and even then it will be a work in progress). Instead of focusing on being interesting, simply provide content that your target audience would find helpful. 


“But I’m shy”

I thought the shy thing was the best excuse to not post a video or selfie, but turns out I was wrong. This is the best time to expand your comfort zone and try something relatively safe but daunting—publish that post! 

I promise making content for your personal brand or business doesn’t have to be difficult. 

All it takes is a bit of your time and discipline. 

I hope you share something with the world today. 

An Hour A Day Keeps the Creative Itch at Bay

If I told you that you only need 1 hour of your day to fulfill these 3 things:

  • Scratch a creative itch
  • Practice a new skill
  • Build your personal brand

—do your ears perk up?

And if I told you that you’d also be:

  • Connecting with new people
  • Developing your self confidence
  • Getting over irrational creative fears

—would you want to hear more? 

The above is the premise for a content writing workshop I’m looking to build by the end of the year. I really want to build this workshop, however I’m not yet sure how many people would be interested in joining. 

To ensure that there’s a real audience for this, I’ve started a mailing list of people who want in. So far there are 8 of you and growing. 

If you want to be a part of the process and join me in making this content writing workshop happen, sign up for the journey here:

I’ll be sending emails about updates, and I’ll be sure to bug you about what you want out of it too. 

Yours truly,