Something about me is that I used to be a fashion illustrator

I’d draw late into the night and dream about dresses all day.

Suddenly, my life changed.

No longer was I able to draw pretty girls in pretty dresses.

Instead, I now serve Hong Kong fast food to people in my city.

When I get off work, I pour the rest of my energy into helping creators understand how they can use social media for their business.

You’re allowed to change and explore your interests and passions.

How to take your brand game seriously

How most people approach social media:

  1. Post only when you feel like it
  2. Write whatever you want
  3. It’s a likes and followers game

How professionals approach social media:

  1. Show up to your platforms every day, because it’s your job
  2. Write in service to your audience, because it’s for them
  3. It’s a brand and community game

Human error

When we work in teams run by real human beings, it’s inevitable that somewhere down the line someone is going to make a mistake.

Today, that was me when I slept one hour in on a morning meeting before realizing what I had done.

(Glen if you’re reading this, thank you for being so patient).

Things happen, and most people are more willing and flexible to understand that than a computer would.

When they say trust the process, here’s what they really mean

When you’re feeling doubt, don’t stop.

If you’re feeling stuck, don’t give up.

If you’re feeling like you’re at your wit’s end but you’re adamant about your goals, try one more time.

Keep going.

And as you go through with it, you’ll find what lives on the other side. 

The process is vague. 

It’s kind of supposed to be.

My biggest lesson in social media marketing

In my room, I was sitting in front of my laptop trying to come up with my next post.

It felt like I already posted just about everything I ever needed to post about. I ask myself, why post anything more after this point?

It was then when I realized something important. 

I am not my audience.

And vice versa, my audience is not me. 

That means the market I want to connect with does not hold the exact same thought process as I do as the content creator.

For example, I had a fear of reposting the same content twice in a month, because I didn’t want to come off as spammy.

To put it to the test, I reposted anyway.

The results shocked me.

Not only did the market not seem to care about my reposted content (heck, they didn’t even notice).

The reposted content got equally if not more attention than the original post.

Lesson learned. 

You are not your audience.

If you’re looking to create content for your own business, read this.

99% of new content creators will burn out and stop entirely within the first few months.

It’s easy to say, “Oh, just don’t burn out!” 

Unfortunately things don’t work that way.

Most people will get caught up in likes and follows.

What they don’t understand is that content creation is simply a tool for brands to build trust. 

Content creation is a positioning tool.

The ultimate key is the conversion rate. 

How many people discovered your brand through social media, and how many have followed through to generate a sale?

This is what most businesses on social want.

If you’re making content for your own business, stay focused on the true goal.

It’s not likes and followers.

Instead, it’s the trust your audience has in you (which will eventually lead to sales down the line)

My biggest challenge in content creation 

Whenever I start a new post, there’s a challenge in deciding what to write about.

My cheat strategy is the following:

  1. Doing so informs me which headline was able to grab attention and/or if readers enjoyed reading the actual post.
  2. I go back into my post history, and look for headlines that performed well.
  1. Once I pick a headline, I’ll rewrite the post so that I now have a clear focus.
  2. Now that I have a new post, I can publish and learn from market feedback (comments and engagement) on how to improve for next time.

P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 26 others today.

The main reason why you haven’t started your social media page yet

If nobody has said it, I will.

It’s because there’s fear.

Fear of other people’s opinions about you.

Fear of looking stupid.

Fear of not looking the part.

Fear of not appearing successful within 2-4 months.

And on and on.

My whole thing is letting you know that effective social media pages aren’t supposed to be about you.

It’s supposed to be about your audience.

Try asking these questions before you hit post:

How can I solve this problem that is specific to this audience?

How can I educate this audience about a problem they care about?

How might my community be able to connect with each other?

Don’t put the focus on yourself.

Flip it, and focus on your audience.

Do I regret starting my writing journey?

I promised myself I’d write every day and post it online.

And I’ve been doing just that for the past 3 years. 

But I’d be lying if I said there weren’t days I wish I didn’t have to.

Because it’s 2AM and I just finished spending an hour on Tiktok (oops).

And I have to get up early for work tomorrow (again, oops).

I know it’s in this moment that I wish I could just sleep.

However, I also know future me will be grateful that I never stopped practicing my passions.