PSA for those struggling to publish content: There will be bad content.

Just how it is.

Things will be okay.

All great creators live with it.

All great creators learn from it. 

Once you publish, move onto better ideas.

(Yes, this will be a regular cycle that continues throughout your social media marketing).

99% of small businesses do social media wrong

They think of social media as a chore (“I have to post once a day at 12pm or else”), instead of as a way to engage with their community.

They buy into engagement groups “for the algorithm”, instead of actually finding their target audience and making content that resonates with them.

They post content in hopes for a sale, instead of content that makes people fall in love with the brand.

If you’re guilty of all of these, it’s not too late to turn the boat around, I promise. 

What do you have to do to turn it around? 

If you’re a small business or a freelancer, you have to do some hunting. 

That means, finding your target audience under relevant hashtags or accounts and interacting with them long before you have anything to sell.

It also means, creating content that your audience will absolutely adore so that the word spreads.

I admit, it’s easier said than done.

Social media is an art and a science. 

There’s a lot of listening and empathy needed to do it right. 

(and that’s why so few can do it right). 

Pssssst… Come here. Let me tell you something about going viral. 

For most people, it sounds cool. 

For those who have gone through virality, it can be just as confusing as it is exciting. 

Your demand magically spikes. 

Your community instantly grows. 

Suddenly you have a lot of new followers on your platform that know little about you.

You feel the pressure to outdo your previous viral success, and anything less feels like a loss. 

Here’s the thing. 

Your business success is not based off of your following count, nor how many viral videos you’ve had.

Instead, it’s based off of the type of relationships you have with your following.

How long does it take to find success on social media?

It took me 365 days to embrace working with my parents.

It took me another 365 days to truly understand social media marketing.

And 730 days to build a loyal following for our small business that keeps the lights on and more.

You best believe that in between all of that, there were ups and downs.

If you ask me how long it will take until you find your success on social media, my answer would be this.

Stuff takes time.

Be patient and keep going.

I cheat when writing my content. Here’s how 

I take previous posts that performed well, and rewrite the headline just so that the content gets another life and helps more people. 

I look to other people’s posts and steal their headlines just to replace them with my own spin. 

Almost all my ideas are from other people’s books, videos, speeches, courses, podcasts, or other content, only rewritten in ways that I understand them. 

I constantly look at other people’s trending content for inspiration, so I can remix it with my own agenda.

#sorrynotsorry

I’m not an original thinker, nor do I wish to be one. 

However, my content isn’t good when I want it to be original.

My content is only good when it clicks with other people. 

The key to keeping a blog

The key to keeping a blog isn’t dependent on the host you use, how much you spend on your website plan, or even the amount of expertise you have in your field.

The key to keeping a blog is being the type of person who keeps blogs.

That means you write and publish things frequently. 

It means you show up with an idea and you make it come to life. 

If you want to start a blog, become the type of person who keeps blogs. 

Feeling uninspired? Read this

The number one way to cure a lack of inspiration when writing, is to allow yourself to produce writing that is poor. 

That means being okay when you don’t like your own work.

It also means being okay when others don’t like your work either. 

We all go through dull, grey, uninspiring periods.

Don’t let that stop you from the act of creating something new. 

What do great writers do that differentiates them from the rest?

Great writers write more than most. 

They practice more than anyone else in the room. 

They have written more bad pieces than you have pieces in general. 

They put in just as many hours as a full time job does. 

It’s the practice, dedication, and time that chalk up to great writing abilities.