Thank you to Jesse, Jack, and Alex for having me join Boulder Parc’s Build Your Brand event last month.
My 2 key messages if you want to start building your brand?
Do not fear the post button. Many people shy away from posting about their business because they’re scared of how it makes them look on the outside. Do not let this stop you from taking the most important steps to brand growth, which is building your business on social media.
Be clear with WHY you want to create content. If it’s your job, then you’re tied to a paycheck. However, if you are building your brand for yourself and for your own business growth, this is the top way to build your community and gain brand awareness.
What else do you want to hear? Let me know in the comments or email me at email@example.com. I always respond!
If you know me, you already know I work at my family’s restaurant in Scarborough, Ontario.
When I get home, I work on my business called The Habit Factory (we do professional development for early-stage creatives).
Of course, I’m not doing it alone. I have an amazing team that I get to work with (if you’re here reading this, thank you for pushing both me and the business forward).
Fortunately, the pros of building a business while working a full time job is that there’s financial security, it offers you a different environment to think in, and you get to meet a lot of new people (if you manage social media and front-end like how I do).
Unfortunately, the cons of building a business while working a full time job is that your time is limited. There’s never enough time to do either job at it’s fullest. You’re constantly flipping your brain from one environment to the other.
If you’re building your business while working a full time job, what have been your methods of managing between your two workloads?
Have you ever felt like what you created wasn’t “good/cool/awesome enough” to share?
I’m going to share how I got over my own feelings of not-good-enough below.
But first, a little context.
I used to do a lot of fashion illustration.
Everyone told me my work was great, but I still wanted my sketchbooks and drawings to remain tucked away for the most part.
In some ways, I felt insecure about my work because there was always this voice telling me that my drawings looked funny.
Now to the part you’re here for.
How do you get over your own feelings of inadequacy as a creative?
Who exactly comes to mind when you tell yourself that you’re not good enough? This person could be you, your parents, a sibling, or a stranger.
the point of this question is to pinpoint your history of how this feeling started
Who exactly are you creating your work for? Who is your current audience?
Do your answers to question 1 and 2 match?
If no, perfect. Now you know what you’re creating is NOT INTENDED for whoever made you feel inadequate. Keep creating for who you want to be creating for, and don’t stop.
If yes, perhaps it’s a good chance to reassess your work and your audience.
For me, it was a family acquaintance who made me feel awkward about sharing my work with others. Nothing weird and mostly harmless—just a little teasing of my cartoon ballerinas when I was 10 years old.
Except that moment stuck with me into my 20s.
It took a lot of thought to separate that feeling from my current reality.
But it is possible.
If you can separate your negative feelings from the sharing of your art, you’ll be in a much better place to grow your creative career.