Question: Is it wrong to repost a piece of content you’ve already published before?
No.
But many creatives have a hard time accepting that.
I used to feel really weird about copy and pasting my own work and republishing it as new material for the day (yes I do that occasionally).
Here’s why.
It didn’t feel original.
It didn’t feel like I was actually writing.
But if we focus on those 2 faults, the bigger picture is lost.
Who is this message for?
And if we choose to dedicate our craft to someone else, personal originality and pursuit of the act is actually not in the interest of the end consumer.
As a writer and marketer, reposting old pieces of content isn’t a hack.
It’s simply giving people information that they will find beneficial in this specific moment of their lives.
Reposting content is never about you.
It’s about your audience.
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