Tag: entrepreneurship

Why does it feel wrong to repost a piece of content you’ve already published before?

Anna Peng2 Comments

Question: Is it wrong to repost a piece of content you’ve already published before?

No.

But many creatives have a hard time accepting that.

I used to feel really weird about copy and pasting my own work and republishing it as new material for the day (yes I do that occasionally).

Here’s why.

It didn’t feel original.

It didn’t feel like I was actually writing.

But if we focus on those 2 faults, the bigger picture is lost.

Who is this message for?

And if we choose to dedicate our craft to someone else, personal originality and pursuit of the act is actually not in the interest of the end consumer.

As a writer and marketer, reposting old pieces of content isn’t a hack.

It’s simply giving people information that they will find beneficial in this specific moment of their lives.

Reposting content is never about you.

It’s about your audience.

P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 17 others today.

The biggest problem creatives face is the inability to communicate their ideas

Anna Peng2 Comments

Fortunately, communication is a skill.

That means, if you work on it you can improve over time.

That’s what I did.

3 years ago, I didn’t know how to string together an effective blog post. 

Now that I’ve written more than 1000 pieces, it’s easier. 

The point of the post is this:

The success of your ideas depend on how well you communicate them. 

If you’re a creative who wants to get better at communication, I have something for you.

I’m building a content club for people who want to take their brand seriously. 

Want in? 

Join the waitlist with 14 others today.

93% of brands and content creators give up social media 14-21 days after they’ve started.

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The main reason being?

There’s not enough engagement.

Nobody is liking your posts. 

It’s hard to keep a new habit with just yourself.

Life gets in the way. 

Time management isn’t your strongest suit. 

I hear you.

Creating content isn’t for everyone. 

But if you’re serious about building your community or brand, content creation is the way. 

Kickstart your way into an engaged community with an audience who cares about your product. 

Master your brand voice. 

Gain the attention of your dream audience.

Control the ins and outs of your creativity.

Grow your business presence. 

How?

I’m hosting a content creation club.

But it won’t just be any kind of club.

Everyone in it wants to be there because they have a brand to build. 

There will be no live meet ups. 

Only a common deadline (12AM, your time zone).

Everything online and remote.

Be there (or don’t be there it’s really up to you).

This idea will only work when there is a focused, tight knit group of people.

Anyone is welcome to join.

And to sweeten the deal?

It will come at no cost to you.

However, if you want this to work out for you, you have to put in the work to succeed.

Want in?

Join the waitlist with other creators here.

See you there 🙂

If you’re going into social media with this mindset, you need to change immediately

Anna Peng1 Comment

For freelancers, social media isn’t about showing off what you can do and letting people know about all your accomplishments to boost your own sense of self worth. 

Instead, social media is a place for creators to show value and teach/entertain/perform/inspire their audience.

When you do the latter enough times, people will intentionally look for you to solve their problems.

Looking to create content that performs?

Anna Peng2 Comments

I got you. 

Here are 3 tips to do just that. 

  1. Eavesdrop on your audience and listen to what they say. Read their posts. Listen to their problems. Go on Reddit. Then use what you’ve heard as insights, headlines, and content that will resonate. This is to ensure that you’ll click with your audience (also a common copywriting tip) 
  2. Make something save-worthy. Give your audience a list of how-to’s (like this). Give them a resource they will want to keep and refer back to when they need it. Content that gets saved oftentimes get promoted more by a platform’s algorithm. 
  3. Prioritize video. Video posts tend to perform better than text posts, picture posts, or carousels. Put your camera on yourself and give it a shot. At first you might be awkward, but don’t let this stop you.

Above all, make sure you keep your focus on what you want your results to be. These tips are general, but if you want specific results. you’ll have to act accordingly. 

PSA for those struggling to publish content: There will be bad content.

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Just how it is.

Things will be okay.

All great creators live with it.

All great creators learn from it. 

Once you publish, move onto better ideas.

(Yes, this will be a regular cycle that continues throughout your social media marketing).

99% of small businesses do social media wrong

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They think of social media as a chore (“I have to post once a day at 12pm or else”), instead of as a way to engage with their community.

They buy into engagement groups “for the algorithm”, instead of actually finding their target audience and making content that resonates with them.

They post content in hopes for a sale, instead of content that makes people fall in love with the brand.

If you’re guilty of all of these, it’s not too late to turn the boat around, I promise. 

What do you have to do to turn it around? 

If you’re a small business or a freelancer, you have to do some hunting. 

That means, finding your target audience under relevant hashtags or accounts and interacting with them long before you have anything to sell.

It also means, creating content that your audience will absolutely adore so that the word spreads.

I admit, it’s easier said than done.

Social media is an art and a science. 

There’s a lot of listening and empathy needed to do it right. 

(and that’s why so few can do it right). 

Pssssst… Come here. Let me tell you something about going viral. 

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For most people, it sounds cool. 

For those who have gone through virality, it can be just as confusing as it is exciting. 

Your demand magically spikes. 

Your community instantly grows. 

Suddenly you have a lot of new followers on your platform that know little about you.

You feel the pressure to outdo your previous viral success, and anything less feels like a loss. 

Here’s the thing. 

Your business success is not based off of your following count, nor how many viral videos you’ve had.

Instead, it’s based off of the type of relationships you have with your following.