Take a look at your posts up to 2 months ago, and see which got the most shares/comments/likes.
If those select posts are constructive for your brand, do more of it.
If it resonated with your specific audience, do more of it.
That’s all.
Tag: entrepreneurship
Building a brand takes time
Reputations aren’t built in a day.
Loyalty isn’t given from the get-go.
Your brand is earned through how much your audience likes you.
Keep building.
Human error
When we work in teams run by real human beings, it’s inevitable that somewhere down the line someone is going to make a mistake.
Today, that was me when I slept one hour in on a morning meeting before realizing what I had done.
(Glen if you’re reading this, thank you for being so patient).
Things happen, and most people are more willing and flexible to understand that than a computer would.
My biggest lesson in social media marketing
In my room, I was sitting in front of my laptop trying to come up with my next post.
It felt like I already posted just about everything I ever needed to post about. I ask myself, why post anything more after this point?
It was then when I realized something important.
I am not my audience.
And vice versa, my audience is not me.
That means the market I want to connect with does not hold the exact same thought process as I do as the content creator.
For example, I had a fear of reposting the same content twice in a month, because I didn’t want to come off as spammy.
To put it to the test, I reposted anyway.
The results shocked me.
Not only did the market not seem to care about my reposted content (heck, they didn’t even notice).
The reposted content got equally if not more attention than the original post.
Lesson learned.
You are not your audience.
“But I don’t have the nice camera that will help me shoot nicer videos so that I can start my Instagram account”
Does this sound familiar?
The key to social media success isn’t correlated to the quality of your equipment.
It’s about the content itself.
If you’re looking to create content for your own business, read this.
99% of new content creators will burn out and stop entirely within the first few months.
It’s easy to say, “Oh, just don’t burn out!”
Unfortunately things don’t work that way.
Most people will get caught up in likes and follows.
What they don’t understand is that content creation is simply a tool for brands to build trust.
Content creation is a positioning tool.
The ultimate key is the conversion rate.
How many people discovered your brand through social media, and how many have followed through to generate a sale?
This is what most businesses on social want.
If you’re making content for your own business, stay focused on the true goal.
It’s not likes and followers.
Instead, it’s the trust your audience has in you (which will eventually lead to sales down the line)
My biggest challenge in content creation
Whenever I start a new post, there’s a challenge in deciding what to write about.
My cheat strategy is the following:
- Doing so informs me which headline was able to grab attention and/or if readers enjoyed reading the actual post.
- I go back into my post history, and look for headlines that performed well.
- Once I pick a headline, I’ll rewrite the post so that I now have a clear focus.
- Now that I have a new post, I can publish and learn from market feedback (comments and engagement) on how to improve for next time.
P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 26 others today.
Why does it feel wrong to repost a piece of content you’ve already published before?
Question: Is it wrong to repost a piece of content you’ve already published before?
No.
But many creatives have a hard time accepting that.
I used to feel really weird about copy and pasting my own work and republishing it as new material for the day (yes I do that occasionally).
Here’s why.
It didn’t feel original.
It didn’t feel like I was actually writing.
But if we focus on those 2 faults, the bigger picture is lost.
Who is this message for?
And if we choose to dedicate our craft to someone else, personal originality and pursuit of the act is actually not in the interest of the end consumer.
As a writer and marketer, reposting old pieces of content isn’t a hack.
It’s simply giving people information that they will find beneficial in this specific moment of their lives.
Reposting content is never about you.
It’s about your audience.
P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 17 others today.
The biggest problem creatives face is the inability to communicate their ideas
Fortunately, communication is a skill.
That means, if you work on it you can improve over time.
That’s what I did.
3 years ago, I didn’t know how to string together an effective blog post.
Now that I’ve written more than 1000 pieces, it’s easier.
The point of the post is this:
The success of your ideas depend on how well you communicate them.
If you’re a creative who wants to get better at communication, I have something for you.
I’m building a content club for people who want to take their brand seriously.
Want in?
Join the waitlist with 14 others today.
93% of brands and content creators give up social media 14-21 days after they’ve started.
The main reason being?
There’s not enough engagement.
Nobody is liking your posts.
It’s hard to keep a new habit with just yourself.
Life gets in the way.
Time management isn’t your strongest suit.
I hear you.
Creating content isn’t for everyone.
But if you’re serious about building your community or brand, content creation is the way.
Kickstart your way into an engaged community with an audience who cares about your product.
Master your brand voice.
Gain the attention of your dream audience.
Control the ins and outs of your creativity.
Grow your business presence.
How?
I’m hosting a content creation club.
But it won’t just be any kind of club.
Everyone in it wants to be there because they have a brand to build.
There will be no live meet ups.
Only a common deadline (12AM, your time zone).
Everything online and remote.
Be there (or don’t be there it’s really up to you).
This idea will only work when there is a focused, tight knit group of people.
Anyone is welcome to join.
And to sweeten the deal?
It will come at no cost to you.
However, if you want this to work out for you, you have to put in the work to succeed.
Want in?
Join the waitlist with other creators here.
See you there 🙂
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