I talk about art, design, and creativity
How most people approach social media:
How professionals approach social media:
When we work in teams run by real human beings, it’s inevitable that somewhere down the line someone is going to make a mistake.
Today, that was me when I slept one hour in on a morning meeting before realizing what I had done.
(Glen if you’re reading this, thank you for being so patient).
Things happen, and most people are more willing and flexible to understand that than a computer would.
When you’re feeling doubt, don’t stop.
If you’re feeling stuck, don’t give up.
If you’re feeling like you’re at your wit’s end but you’re adamant about your goals, try one more time.
Keep going.
And as you go through with it, you’ll find what lives on the other side.
The process is vague.
It’s kind of supposed to be.
In my room, I was sitting in front of my laptop trying to come up with my next post.
It felt like I already posted just about everything I ever needed to post about. I ask myself, why post anything more after this point?
It was then when I realized something important.
I am not my audience.
And vice versa, my audience is not me.
That means the market I want to connect with does not hold the exact same thought process as I do as the content creator.
For example, I had a fear of reposting the same content twice in a month, because I didn’t want to come off as spammy.
To put it to the test, I reposted anyway.
The results shocked me.
Not only did the market not seem to care about my reposted content (heck, they didn’t even notice).
The reposted content got equally if not more attention than the original post.
Lesson learned.
You are not your audience.
Does this sound familiar?
The key to social media success isn’t correlated to the quality of your equipment.
It’s about the content itself.
99% of new content creators will burn out and stop entirely within the first few months.
It’s easy to say, “Oh, just don’t burn out!”
Unfortunately things don’t work that way.
Most people will get caught up in likes and follows.
What they don’t understand is that content creation is simply a tool for brands to build trust.
Content creation is a positioning tool.
The ultimate key is the conversion rate.
How many people discovered your brand through social media, and how many have followed through to generate a sale?
This is what most businesses on social want.
If you’re making content for your own business, stay focused on the true goal.
It’s not likes and followers.
Instead, it’s the trust your audience has in you (which will eventually lead to sales down the line)
Whenever I start a new post, there’s a challenge in deciding what to write about.
My cheat strategy is the following:
P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 26 others today.
If nobody has said it, I will.
It’s because there’s fear.
Fear of other people’s opinions about you.
Fear of looking stupid.
Fear of not looking the part.
Fear of not appearing successful within 2-4 months.
And on and on.
My whole thing is letting you know that effective social media pages aren’t supposed to be about you.
It’s supposed to be about your audience.
Try asking these questions before you hit post:
How can I solve this problem that is specific to this audience?
How can I educate this audience about a problem they care about?
How might my community be able to connect with each other?
Don’t put the focus on yourself.
Flip it, and focus on your audience.
My biggest mistake in social media is letting my ego get in the way of making a post.
“Will this get a lot of likes?”
“Does this make me look good?”
“Is this cool/edgy enough?”
Not saying that asking these questions are bad.
However, if you want to do social media properly for your business, ask these questions instead.
“Is this helpful?”
“Is this something my audience can relate with?”
“Is this something my audience wants to see more of?”
Whenever I crack open a new sketchbook, there’s a weird unspoken pressure to make the first page count.
Except that first page doesn’t matter to anyone except myself.
It’s silly, yeah.
But it’s real.
And the only way I get over my blank page dread is by making a few marks on the page.
Not every page has to be a masterpiece.
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