99% of new content creators will burn out and stop entirely within the first few months.
It’s easy to say, “Oh, just don’t burn out!”
Unfortunately things don’t work that way.
Most people will get caught up in likes and follows.
What they don’t understand is that content creation is simply a tool for brands to build trust.
Content creation is a positioning tool.
The ultimate key is the conversion rate.
How many people discovered your brand through social media, and how many have followed through to generate a sale?
This is what most businesses on social want.
If you’re making content for your own business, stay focused on the true goal.
It’s not likes and followers.
Instead, it’s the trust your audience has in you (which will eventually lead to sales down the line)