The law of diminishing returns on the writing process

Every written post has a point. 

Once that point has been delivered in writing, the rest is just extra. 

The minute you’ve made your point, you have your piece. 

No point? No piece. 

Grammar edits, restructuring, and nitpicking punctuation come after you’ve hit the threshold of diminishing returns in the writing process. 

Wrap up. 


Move onto the next thing. 

5 social media tips I wish I learned earlier in my career

4 years, 1,000,000+ impressions, 3000+ pieces of content across all accounts later…

5 social media tips I wish I learned earlier in my career. 

Without further ado, here we go:

  1. Time is money. When a platform is fertile ground for brand new creators, this is the best time for you to go ALL IN on QUANTITY of content. It is the easiest time to grow and it doesn’t last forever.
  2. Your friends and family will judge you. This is normal. This is part of the process.
  3. When something goes viral, stick with it even if YOU don’t like it. You are not your audience.
  4. When in doubt, just hit post. Don’t spend all your time readjusting colour filters or editing minute details in your story. Just publish and you’ll learn from feedback along the way.
  5. 99% of your posts will be flops. All creators who have “mastered the art of going viral” have hundreds of posts that didn’t do well. A flopped post is just another reason to try a different angle.

That’s it.

I write these with the intent of making social media a less daunting place for newer creators. 

If you found any of these helpful, please share widely with someone you know who wants to build their brand online. 

Keep creating 🙂

One actionable tip for those writing their first blog post

I’ll keep it short to save you time. 

It’s tried and true. You’ll hear everyone say it again and again.

Just hit publish.

I know.

Easier said than done.

But if you’re 2 edits in and are still wondering whether your CTA will work, it’s time to let it go.

And by let it go, I mean let it see the world.

When we create content, we give it a life of it’s own on our corner of the internet. 

Let it go and move on to the next piece. 

Just hit publish.

I just spent the last 20 minutes of my life thinking about what to write instead of actually writing


If you’re anything like me and find yourself running out of time by the end of the day, I have just the thing for you. 

You can extend your day by an hour or more.

Any day of the week. 

All you have to do is this. 

Stop overthinking about what you’re going to do. 

Just do it.

Concerns you might have as a new content creator:

  • What if I get no likes? 
  • I feel like I don’t have anything to say 
  • What if people don’t find us interesting?
  • But I’m shy

I’ll tell you what. 

These thoughts are totally normal.

I’ve been publishing content for years now, and can happily tell you that these concerns can be overcome. 

How do I know?

Because I went through them myself. 

And if I can do it, you can too.

Here are some of the ways I overcame my concerns.

“What if I get no likes?”

Likes are vanity metrics. A better question to ask is, what are your success metrics? What do you want your content to do for you? Focus on that instead of like count. 


“I feel like I don’t have anything to say”

Either you say something about your business or your marketing doesn’t exist. Don’t take it personal, that’s just how it is. Everyone has something to say about their own business. 


“What if people don’t find us interesting?” 

Finding an audience to serve will take time (the process can take months or even years, and even then it will be a work in progress). Instead of focusing on being interesting, simply provide content that your target audience would find helpful. 


“But I’m shy”

I thought the shy thing was the best excuse to not post a video or selfie, but turns out I was wrong. This is the best time to expand your comfort zone and try something relatively safe but daunting—publish that post! 

I promise making content for your personal brand or business doesn’t have to be difficult. 

All it takes is a bit of your time and discipline. 

I hope you share something with the world today. 

One of my biggest writing challenges is knowing what to write

It’s facing a blank page every day.

But if there’s anything I learned about the writing process, it’s this:

Write now, edit later. 

More times than I can count, I find myself pre-editing content out of my piece before it even hits the paper. 

In other words, I’m telling myself that what I want to write about is not good enough. 

Instead, just write it out anyway. 

Your audience will decide whether it’s good enough—not you.

Are you struggling to write your first blog post?

You can’t keep editing forever. 

At some point, you have to launch.

Only most don’t.

But you can.

If you truly care about delivering your message,

helping someone else,

sharing a piece of advice that changed your career, 

then it needs to be heard. 

But, that only happens when you hit publish.

The editing process isn’t going anywhere. 

Go for it.

“How do I improve my writing?”

I’ve been writing consistently for over 2.5 years

Though, I admit, I’m not the greatest blogger—but that’s not why I write.

From these few years, I’ve learned how to differentiate bad writing from the good.


By simply writing a lot. 

I’ve written nearly 1000 blog posts that I keep recorded. 

I’ve shared several thousands (3000+) content pieces for my businesses. 

All this has given me time and practice to improve my writing skills.

But first, what does bad writing entail? What makes bad writing bad and what makes good writing good?

Or the better question, who decides? 

Who gets to make the final decision on what’s good or bad?

The answer is simple.

I love to write with the follow question at the back of my mind: Who are you writing for? 

Take this question very seriously. 

Who you’re writing for represents the people who decide whether your piece is bad or good.

Everyone else’s opinions don’t matter (including mom’s unless she’s the audience).

So before you go into a deep spiral about how terrible of a writer you are, just remember that the value of your writing is in the eye of the reader.

So there you have it.

As long as you provide a message that is valuable for a specific reader, then you’ve got yourself a good piece of writing (at least it would be in my books).  

“I want to share content but I’m worried what others will think of me” 

It hit me like a bag of bricks. 

Suddenly, it feels as if the weight of the world is off my shoulders. 

Nobody cares what you post online. 

Give 10 minutes and everyone will have already forgotten what you have shared. 

It’s nothing to be offended by. It’s just how the dice rolls. 

Nobody cares what you post online. 

So share that selfie. 

Post that LinkedIn post, Tiktok, or Instagram reel. 

Don’t focus on the time of day or worry about how many likes you’ll get. 

There’s no time to be self-conscious. 

If you’ve got a message, spread it.