“How do I improve my writing?”

I’ve been writing consistently for over 2.5 years

Though, I admit, I’m not the greatest blogger—but that’s not why I write.

From these few years, I’ve learned how to differentiate bad writing from the good.

How?

By simply writing a lot. 

I’ve written nearly 1000 blog posts that I keep recorded. 

I’ve shared several thousands (3000+) content pieces for my businesses. 

All this has given me time and practice to improve my writing skills.

But first, what does bad writing entail? What makes bad writing bad and what makes good writing good?

Or the better question, who decides? 

Who gets to make the final decision on what’s good or bad?

The answer is simple.

I love to write with the follow question at the back of my mind: Who are you writing for? 

Take this question very seriously. 

Who you’re writing for represents the people who decide whether your piece is bad or good.

Everyone else’s opinions don’t matter (including mom’s unless she’s the audience).

So before you go into a deep spiral about how terrible of a writer you are, just remember that the value of your writing is in the eye of the reader.

So there you have it.

As long as you provide a message that is valuable for a specific reader, then you’ve got yourself a good piece of writing (at least it would be in my books).  

The Law of Diminishing Returns On A Blog Post

You have a point, state it. 

Make it interesting, relatable, and real. 

But the moment you’re scouring every sentence for grammar errors and punctuation edits, you’ve hit the threshold of diminishing returns on a blog post. 

Wrap up, share it.

Move onto the next thing.

Good Content Follows An Audience

In design, we talk about form follows function.

In marketing, I’m learning that there’s something similar.

Content follows audience (the phrase could use some work).

Audience above all, because who really is going to buy your stuff and support you?

Who is going to be watching and reading your content? 

Good content has to have a purpose. 

Content follows audience.

Make content that makes sense for a specific audience. 

Out Of Writing Ideas?

Here are 3 ways I come up with mine. 

Whenever I’m feeling stuck, I like to brainstorm headlines and imagine what I could write about if I weren’t feeling in the mud. 

I go into the 3 categories set for myself: 

  • personal design takes (hot takes, opinions, taking norms and writing it out with a twist) 
  • personal achievements (people like to say congratulations when you do something neat)
  • stories from my experiences and lessons learned 

That’s it. 

When the ideating is done, it’s time to actually get to work and write out the piece (which is the hardest part).