Want to 10x your Content Writing Game?

Here are 2 books to help you understand what you can do to improve:

1. A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence by Dan Nelken.

A practical read with exercises, examples, sprinkled with personal experience. 

  1. Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling by Matthew Dicks.
  2. Learn how to craft your words in a way that makes people lean in. 

However, reading books will only get you so far.

The real key to 10xing your content writing is to practice your writing and get feedback on it. 

Our team at the Habit Factory is launching a 21 day Content Club this month.

Check it out and sign up for the list here

Feeling uninspired? Read this

The number one way to cure a lack of inspiration when writing, is to allow yourself to produce writing that is poor. 

That means being okay when you don’t like your own work.

It also means being okay when others don’t like your work either. 

We all go through dull, grey, uninspiring periods.

Don’t let that stop you from the act of creating something new. 

What do great writers do that differentiates them from the rest?

Great writers write more than most. 

They practice more than anyone else in the room. 

They have written more bad pieces than you have pieces in general. 

They put in just as many hours as a full time job does. 

It’s the practice, dedication, and time that chalk up to great writing abilities. 

What defines your success in social media this 2023?

This year in 2022, I’ve posted 1000+ pieces of content across multiple platforms including LinkedIn, Instagram, Tiktok, and my personal blog. 

The biggest lesson I’ve learned through this process is asking the question below.

How will you define success?

Whenever you make content and share it for others to see, how will you know whether or not your content was good? That it did what you wanted it to do?

Where do you draw the boundaries for numbers that make you happy? 

When it comes to social media marketing for your business, it’s easy to confuse likes and followers with real business success. 

But when likes and follows don’t bring money to the table, you have to reconsider your numbers.

What defines your success in social media this 2023? 

From 0 to your first 100, grow your social media presence and build your brand as a creative

When it comes to social media, the only way to grow your presence is by posting content. 

Content will be the reason why people will trust you.

Content will be the reason why people will follow you.

Content will generate business success and opportunities for you.

As Gary Vaynerchuck puts it, your brand = your reputation. 

And content builds your brand. 

Keep posting.

The law of diminishing returns on the writing process

Every written post has a point. 

Once that point has been delivered in writing, the rest is just extra. 

The minute you’ve made your point, you have your piece. 

No point? No piece. 

Grammar edits, restructuring, and nitpicking punctuation come after you’ve hit the threshold of diminishing returns in the writing process. 

Wrap up. 


Move onto the next thing. 

Concerns you might have as a new content creator:

  • What if I get no likes? 
  • I feel like I don’t have anything to say 
  • What if people don’t find us interesting?
  • But I’m shy

I’ll tell you what. 

These thoughts are totally normal.

I’ve been publishing content for years now, and can happily tell you that these concerns can be overcome. 

How do I know?

Because I went through them myself. 

And if I can do it, you can too.

Here are some of the ways I overcame my concerns.

“What if I get no likes?”

Likes are vanity metrics. A better question to ask is, what are your success metrics? What do you want your content to do for you? Focus on that instead of like count. 


“I feel like I don’t have anything to say”

Either you say something about your business or your marketing doesn’t exist. Don’t take it personal, that’s just how it is. Everyone has something to say about their own business. 


“What if people don’t find us interesting?” 

Finding an audience to serve will take time (the process can take months or even years, and even then it will be a work in progress). Instead of focusing on being interesting, simply provide content that your target audience would find helpful. 


“But I’m shy”

I thought the shy thing was the best excuse to not post a video or selfie, but turns out I was wrong. This is the best time to expand your comfort zone and try something relatively safe but daunting—publish that post! 

I promise making content for your personal brand or business doesn’t have to be difficult. 

All it takes is a bit of your time and discipline. 

I hope you share something with the world today. 

Whether you like it or not, social media is a skill.

Social media can be learned and practiced.

If taken seriously, social media can provide a lot of value to your business.

A single organic (free) post on Instagram can generate thousands of dollars for your business—if executed properly. 

How do I know? 

Because i did it for my parent’s business.

Don’t overlook a bunch of kids “swiping their lives away” on the internet.

Learn it. Use it.

Social media will be a top business asset in 2023. 

Your social media metrics aren’t making the cut. So what?

In social media jobs, numbers matter. 

The higher your metrics go, the more successful your campaign or post was. 

On the other hand, if you’re a budding content creator with no following, you likely don’t have hundreds of people engaging with your content. That’s okay.

While numbers and metrics have their own time and place, I’d say there is a huge advantage to nobody liking your content as an independent creative professional. 


It’s liberating to create for yourself and no-one else. 

One of the best feelings in the world is getting to work on your art without having to worry about what other people think.

More importantly, when you create work for yourself, suddenly the numbers matter less and less.

When what you seek isn’t metric success but self-expression, it’s a lot easier to make projects you like.

Don’t focus on metrics. 

Create and share things that you care about. 

Writing not to make a buck, but to scratch a personal itch

Write whatever you want. 

No grades, no requirements, no need for perfect sentence structure.

Passion writing is an art. 

Passion writing is for anybody, if you’re willing to try it. 

What you’ll need: 

  • You
  • An empty document or notebook
  • An idea 
  • 15-20 minutes 

What you can’t bring: 

  • Your FOPO (fear of other people’s opinions) 
  • Your editor (that’s the version of you who thinks too much and keeps backspacing to delete your sentences)

Just write whatever has been on your mind.

Your life will change in 100 days. 

That is, if you do this once every day for 100 days. 

You’ll feel more creative. 

You’ll fine-tune your communication skills. 

You’ll learn how to tame your innermost critic. 

What more can you ask for? 

But, I’m not here to convince you of anything.

Because I did the same thing for 100 days and it worked on me. 

I’m thinking of putting together a writing community with The Habit Factory, but I first want to know who would want to join us. 

If you’re interested, you can sign up to hear updates on our writing community here: https://mailchi.mp/25b1899732fe/writing-workshop

I hope to see you there.