I talk about art, design, and creativity
It took me 365 days to embrace working with my parents.
It took me another 365 days to truly understand social media marketing.
And 730 days to build a loyal following for our small business that keeps the lights on and more.
You best believe that in between all of that, there were ups and downs.
If you ask me how long it will take until you find your success on social media, my answer would be this.
Stuff takes time.
Be patient and keep going.
Making content isn’t about being as perfect as you can with your writing or design skills.
Instead, it’s about your audience.
Who are you making content for?
Why will it matter to them?
Do that.
(Yeah I’m still working on it too).
If you’re wondering how to get your work to more eyes, here’s the 1 thing I did to make that happen for me when running social media for our family business.
Post. A lot.
Like 3-8 times a day. Every day.
And post about different things, not just the same thing every single time.
Pictures, videos, reels, stories, 5 star reviews, screenshots of comments—everything counts.
It sounds like a lot of work, because it kind of is (sorry).
But the reward for being a student of the Share button is what you make it.
The more times you are able to publish content and get your work seen, the more opportunity you are opening yourself up to.
And vice versa.
That’s that.
I get it.
Content creation doesn’t come naturally for everyone.
It’s hard coming up with an idea that will stick out in a sea of thousands on the feed.
It’s hard hitting publish when you’re worried that your content isn’t good enough.
The problem is simple.
You have creative block.
Luckily, the solution is just as simple.
All you have to do is create something.
It doesn’t have to be *the thing*.
The solution is merely *something*.
But there’s a catch.
You have to keep creating *something* every day.
I promise you it works.
Because I’m living proof of it.
Most people won’t create something every day, which is fine.
However, if you’re tired of creative block dictating what you can and cannot do, I beg you to try this. Just for a week.
Just see what happens.
I wish you luck.
Gogogo!
These are the real words that bounded my life for several years before discovering I could publish content without having to leave home or “break out of my shell” trying to network at live events.
It took a lot of time before I figured out I didn’t have to be:
Rather than being as loud and obnoxious as I could in real life, I found something else that worked for me.
Rather than be bound by my true quiet and reserved nature, I do this instead.
The trick?
To be as extroverted and loud as possible in publishing content.
What’s the difference?
Extroverts as I see them = life of the party, loud, talkative, energetic
Extroverted in content = posting content often, experimenting with new content often, posting content across several social media platforms, engaging with other users of a platform
The best part?
I don’t have to leave home and talk IRL with other people.
And I use this trick today in our family business social media accounts that constantly brings in $$.
So can introverted, shy, quiet creatives win on social media?
Yes. Yes they can.
Hear me out.
This post is for freelancers and small business owners who want to start marketing what they do on social media, but don’t know where to begin.
If you resonate with any of the following:
I’m building a workshop that will teach you how to overcome these challenges and win the longterm game for content marketing success for your business.
It will cover the basics of marketing and why you should practice it religiously.
It will address one of the biggest reasons why most freelancers and solopreneurs struggle with social media—it’s hard to keep and maintain an active social presence.
It will be a long journey.
It won’t be for everyone.
But if you’re reading this far, it might be for you.
I’m looking to launch by mid-January 2023.
Do you want to see it happen?
Subscribe to our emailing list for all updates on this workshop.
See you there
I’ve been creating a piece of personal content, amongst content for my businesses, every day for the past 3 years.
Here’s how I never burned out.
I play by 1 rule.
A piece of content a day keeps burnout at bay.
What I mean is, get into the habit of making and publishing.
The end result doesn’t have to be fancy or pretty, just make sure it gets out there by the end of the day.
Marketing for your business (like all good things) takes time.
The only way towards a longterm healthy relationship with content creation is by making sure you’re able to consistently commit.
A writer once told me this.
When writing his book, he made a promise to keep a streak going.
This meant writing on both the good days and the bad ones.
“How do you keep it going on a bad day?” I asked.
His answer surprised me.
On bad days we just write a single sentence.
Sometimes life gets busy.
Sometimes your family needs more of your time and attention.
Nonetheless, a single sentence is do-able.
A single sentence keeps the book writing.
A single sentence makes more progress than no sentence at all.
I don’t even remember his name but that 3 minute conversation changed me.
When we seek to do something ambitious, there’s a high chance that the project will need a lot of work.
If we break down a lot of work into little tiny steps over time, suddenly it becomes easier to do.
You can’t keep editing forever.
At some point, you have to launch.
Only most don’t.
But you can.
If you truly care about delivering your message,
helping someone else,
sharing a piece of advice that changed your career,
then it needs to be heard.
But, that only happens when you hit publish.
The editing process isn’t going anywhere.
Go for it.
It’s the end quarter of 2022. If you’re looking to start making content for your personal brand or business, you need to consider the following question.
What is the core reason why you want to start making content?
More times than not, many people start the journey of making content but eventually stop after a few weeks because they burn out.
Reason being?
Nobody liked their posts. Nobody engaged with their content. Just crickets.
Please consider the reason why you want to put yourself on this journey, because 99% of new content creators don’t get traction for a long time.
(Of course luck plays a role, but luck isn’t a consistent winning strategy).
If you’re looking to start making content, I want you to do it for your own self.
No clout, no big lofty numbers to reach.
Just you and your own journey.
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