Artists and designers get a bad rep for not being able to market themselves

(Yeah I’m still working on it too).

If you’re wondering how to get your work to more eyes, here’s the 1 thing I did to make that happen for me when running social media for our family business.

Post. A lot. 

Like 3-8 times a day. Every day.

And post about different things, not just the same thing every single time.

Pictures, videos, reels, stories, 5 star reviews, screenshots of comments—everything counts. 

It sounds like a lot of work, because it kind of is (sorry). 

But the reward for being a student of the Share button is what you make it. 

The more times you are able to publish content and get your work seen, the more opportunity you are opening yourself up to. 

And vice versa.

That’s that. 

“I get creative block when trying to make content for my freelance business” 

I get it. 

Content creation doesn’t come naturally for everyone. 

It’s hard coming up with an idea that will stick out in a sea of thousands on the feed. 

It’s hard hitting publish when you’re worried that your content isn’t good enough. 

The problem is simple. 

You have creative block. 

Luckily, the solution is just as simple. 

All you have to do is create something.

It doesn’t have to be *the thing*. 

 The solution is merely *something*. 

But there’s a catch.

You have to keep creating *something* every day. 

I promise you it works. 

Because I’m living proof of it.

Most people won’t create something every day, which is fine. 

However, if you’re tired of creative block dictating what you can and cannot do, I beg you to try this. Just for a week. 

Just see what happens. 

I wish you luck. 

Gogogo! 

“I’m not smart, business-savvy, or extroverted. Social media marketing isn’t for me.”

These are the real words that bounded my life for several years before discovering I could publish content without having to leave home or “break out of my shell” trying to network at live events.

It took a lot of time before I figured out I didn’t have to be:

  • smart (because there’s Google and Youtube),
  • business-savvy (to an extent, but again Google, Youtube, and maybe some smart friends),
  • or extroverted (because I am naturally a quiet and reserved person).

Rather than being as loud and obnoxious as I could in real life, I found something else that worked for me. 

Rather than be bound by my true quiet and reserved nature, I do this instead.

The trick? 

To be as extroverted and loud as possible in publishing content. 

What’s the difference?

Extroverts as I see them = life of the party, loud, talkative, energetic

Extroverted in content = posting content often, experimenting with new content often, posting content across several social media platforms, engaging with other users of a platform

The best part? 

I don’t have to leave home and talk IRL with other people.

And I use this trick today in our family business social media accounts that constantly brings in $$.

So can introverted, shy, quiet creatives win on social media? 

Yes. Yes they can.

I’m trying to build something out loud

Hear me out. 

This post is for freelancers and small business owners who want to start marketing what they do on social media, but don’t know where to begin.

If you resonate with any of the following:

  • I want to post on social media but I don’t know where to start
  • I get creative block when trying to make new content for my business
  • I suck at self promotion

I’m building a workshop that will teach you how to overcome these challenges and win the longterm game for content marketing success for your business. 

It will cover the basics of marketing and why you should practice it religiously. 

It will address one of the biggest reasons why most freelancers and solopreneurs struggle with social media—it’s hard to keep and maintain an active social presence. 

It will be a long journey. 

It won’t be for everyone.

But if you’re reading this far, it might be for you. 

I’m looking to launch by mid-January 2023. 

Do you want to see it happen? 

Subscribe to our emailing list for all updates on this workshop. 

See you there

The secret to building sustainable habits for content creation is very simple

I’ve been creating a piece of personal content, amongst content for my businesses, every day for the past 3 years. 

Here’s how I never burned out. 

I play by 1 rule.

A piece of content a day keeps burnout at bay. 

What I mean is, get into the habit of making and publishing. 

The end result doesn’t have to be fancy or pretty, just make sure it gets out there by the end of the day.

Marketing for your business (like all good things) takes time. 

The only way towards a longterm healthy relationship with content creation is by making sure you’re able to consistently commit.

This practice will change the way you create content for your business

A writer once told me this.

When writing his book, he made a promise to keep a streak going.

This meant writing on both the good days and the bad ones.

“How do you keep it going on a bad day?” I asked.

His answer surprised me.

On bad days we just write a single sentence. 

Sometimes life gets busy. 

Sometimes your family needs more of your time and attention.

Nonetheless, a single sentence is do-able.

A single sentence keeps the book writing.

A single sentence makes more progress than no sentence at all.

I don’t even remember his name but that 3 minute conversation changed me.

When we seek to do something ambitious, there’s a high chance that the project will need a lot of work.

If we break down a lot of work into little tiny steps over time, suddenly it becomes easier to do.

Are you struggling to write your first blog post?

You can’t keep editing forever. 

At some point, you have to launch.

Only most don’t.

But you can.

If you truly care about delivering your message,

helping someone else,

sharing a piece of advice that changed your career, 

then it needs to be heard. 

But, that only happens when you hit publish.

The editing process isn’t going anywhere. 

Go for it.

If you’re looking to create content for yourself or your business, read this first.

It’s the end quarter of 2022. If you’re looking to start making content for your personal brand or business, you need to consider the following question.

What is the core reason why you want to start making content?

More times than not, many people start the journey of making content but eventually stop after a few weeks because they burn out. 

Reason being?

Nobody liked their posts. Nobody engaged with their content. Just crickets.

Please consider the reason why you want to put yourself on this journey, because 99% of new content creators don’t get traction for a long time.

(Of course luck plays a role, but luck isn’t a consistent winning strategy). 

If you’re looking to start making content, I want you to do it for your own self. 

No clout, no big lofty numbers to reach. 

Just you and your own journey.

If you’re going to write your first piece of content today, make sure you do these 2 things

  1. Write for the purpose of helping someone else out. Don’t be selfish, make content that serves others rather than just yourself
  2. Give yourself lots of room to grow. If your first piece of content flops, don’t take it personally. It’s all in refining your message and delivery. 

Everyone has their own stories and experiences to share. 

I can’t wait to hear yours too. 

“How do I improve my writing?”

I’ve been writing consistently for over 2.5 years

Though, I admit, I’m not the greatest blogger—but that’s not why I write.

From these few years, I’ve learned how to differentiate bad writing from the good.

How?

By simply writing a lot. 

I’ve written nearly 1000 blog posts that I keep recorded. 

I’ve shared several thousands (3000+) content pieces for my businesses. 

All this has given me time and practice to improve my writing skills.

But first, what does bad writing entail? What makes bad writing bad and what makes good writing good?

Or the better question, who decides? 

Who gets to make the final decision on what’s good or bad?

The answer is simple.

I love to write with the follow question at the back of my mind: Who are you writing for? 

Take this question very seriously. 

Who you’re writing for represents the people who decide whether your piece is bad or good.

Everyone else’s opinions don’t matter (including mom’s unless she’s the audience).

So before you go into a deep spiral about how terrible of a writer you are, just remember that the value of your writing is in the eye of the reader.

So there you have it.

As long as you provide a message that is valuable for a specific reader, then you’ve got yourself a good piece of writing (at least it would be in my books).