My biggest challenge as a designer who wanted to share content with the world

*Hint: It wasn’t with visuals or aesthetics. I had that part down for the most part. 

It was with my insecurities. 

The hardest part of the entire process was with my thought processes. 

Me. 

“It’s not good enough.” 

“i don’t think this will get enough likes.” 

“I haven’t made it perfect yet so I’m not going to share it.” *Forgets about it and never ends up posting anything*

“Sillybanana1101 thought my art was dumb on the last post. Should I even continue?”

It sounds kind of silly, but this was my world in 2019. 

Thankfully, everything turned around with a few tweaks to the way I thought about myself that same year. 

Interested in turning your world around? Want to change the way you deal with your inner critic and win in the longterm? 

We’re running a new workshop at The Habit Factory that addresses your problems around making content as a creative. 

Join us on the other side and sign up for our email list here: https://mailchi.mp/6988bd0c81c7/content-workshop

Can’t wait to see you there. 

How to be an artist on social media, grow your audience, and find your spot in the market

You’re a creative. 

You make killer work. 

You want people to see and be impacted by what you do. 

Sound familiar? 

If so, you need to market yourself. 

But how?

This is where social media comes in. 

Social media is free for everyone to use. Literally everyone (4.4 billion) is already on it and is using it daily. 

Now the question is, how do you get your art out in front of other people? 

How will others find you?

Let’s dive right in. 

1. Here’s how to be an artist on social media:

To be an artist on social media, you must share your work in service of others. 

That is, publishing work regardless of perfect (because perfect is selfish). 

You must adopt the mindset of serving others before yourself. 

You must also publish as often as you can to build up your own body of work. This will help others understand what you can do for them. 

  1. Grow your audience. 

Followers can be bought, but an audience has to be built. 

I’ll explain. 

The number of followers you have doesn’t mean anything if there is no actual community supporting you along the way. 

When it comes to content, quantity > quality. 

But when it comes to audience, quality > quantity

At the end of the day, your audience are the people who will look at your stuff and buy from you. 

And to build your audience? Simply engage with the kinds of people who will find your stuff relevant. 

  1. Find your spot in the market.

This one is the trickiest of the 3.

It’s the trickiest because your spot in the market can change over time. 

Finding your positioning isn’t an answer you can find from a google search or textbook.

Finding your positioning takes consistent execution of content and engagement with your audience. 

It will take time for you to find your spot and nail it down. 

Sometimes months, or even years. 

This is the part where you need most patience.

But I promise you if you do steps 1 and 2 consistently and successfully, your spot in the market will come. 

It will come because by then you will have built your brand. 

Being an artist on social media doesn’t have to be hard. 

There is a formula, and it’s been tried and true for many. 

Luckily for you, I’ve been working on a project specifically about social media for artists and designers. 

And it’s specifically about how to be an artist on social media, growing your audience, and finding your spot in the market. 

Want to be a part of it? We’re hosting an event on this very topic and we’d love to have you there. 

Sign up for our email list to get the updates when it comes: https://mailchi.mp/6988bd0c81c7/content-workshop

Nobody Talks About This Secret to Making Good Content

I’ve noticed something. 

For every dozen pieces of content I create for Tiktok and Instagram, one or two posts perform significantly better than the rest.

Again, for every 12 posts we share only 3-4 will perform well. 

Does that mean the other 8-9 should not be published? 

No, that’s not the point. 

Instead, the point is this. 

Oftentimes you will not know which pieces of content will take off. 

The secret to creating good content is purely publishing whatever you can that is ether helpful or entertaining, **as many times as you can.**

The practice of doing so will help you learn what your audience likes and dislikes. 

This is the only way to make good content for your intended audience. 

It’s just taking action. 

Learning.

Reflecting.

And doing it better the next time.

Good content is about connecting with your viewers, and making them feel like they have a spot to be themselves. 

I hope you publish something great today.

5 social media tips I wish I learned earlier in my career

4 years, 1,000,000+ impressions, 3000+ pieces of content across all accounts later…

5 social media tips I wish I learned earlier in my career. 

Without further ado, here we go:

  1. Time is money. When a platform is fertile ground for brand new creators, this is the best time for you to go ALL IN on QUANTITY of content. It is the easiest time to grow and it doesn’t last forever.
  2. Your friends and family will judge you. This is normal. This is part of the process.
  3. When something goes viral, stick with it even if YOU don’t like it. You are not your audience.
  4. When in doubt, just hit post. Don’t spend all your time readjusting colour filters or editing minute details in your story. Just publish and you’ll learn from feedback along the way.
  5. 99% of your posts will be flops. All creators who have “mastered the art of going viral” have hundreds of posts that didn’t do well. A flopped post is just another reason to try a different angle.

That’s it.

I write these with the intent of making social media a less daunting place for newer creators. 

If you found any of these helpful, please share widely with someone you know who wants to build their brand online. 

Keep creating 🙂

“I’m not smart, business-savvy, or extroverted. Social media marketing isn’t for me.”

These are the real words that bounded my life for several years before discovering I could publish content without having to leave home or “break out of my shell” trying to network at live events.

It took a lot of time before I figured out I didn’t have to be:

  • smart (because there’s Google and Youtube),
  • business-savvy (to an extent, but again Google, Youtube, and maybe some smart friends),
  • or extroverted (because I am naturally a quiet and reserved person).

Rather than being as loud and obnoxious as I could in real life, I found something else that worked for me. 

Rather than be bound by my true quiet and reserved nature, I do this instead.

The trick? 

To be as extroverted and loud as possible in publishing content. 

What’s the difference?

Extroverts as I see them = life of the party, loud, talkative, energetic

Extroverted in content = posting content often, experimenting with new content often, posting content across several social media platforms, engaging with other users of a platform

The best part? 

I don’t have to leave home and talk IRL with other people.

And I use this trick today in our family business social media accounts that constantly brings in $$.

So can introverted, shy, quiet creatives win on social media? 

Yes. Yes they can.

For artists and designers looking to start their social media presence

It’s the end quarter of 2022. If you’re looking to start making content for your personal brand or business, you need to consider the following question.

What is the core reason why you want to start making content?

More times than not, many people start the journey of making content but eventually stop after a few weeks because they burn out.

Reason being?

Nobody liked their posts. Nobody engaged with their content. Just crickets.

Please consider the reason why you want to put yourself on this journey, because 99% of new content creators don’t get traction for a long time.

(Of course luck plays a role, but luck isn’t a consistent winning strategy).

If you’re looking to start making content, I want you to do it for your own self.

No clout, no big lofty numbers to reach.

Just you and your own journey.

The hardest part about content creation

There’s a little voice in my head that says, “Do you really have the credentials to say what you’re saying?”

The voice in my head, she doesn’t think I’m qualified to write this.

She doesn’t believe I have the credentials or the audience to be successful.

Time and time again, I have my moments of doubt.

I don’t know everything, but I do have a hunch and it’s this—when we create, we cannot give into the voices of doubt we have in our heads.

2 ideas for those looking to create their first piece of content for their freelance business

  1. Post a selfie of you and your work with a brief explanation of what you do and what problem you solve
  2. Film B roll footage of what you do throughout your work day. Put these videos together as a “Day in the life of a X” and do a voice recording over your collection of videos

Most people can do both. 

Most people won’t do both.

Have you tried?

The secret to writing more

All writers know that when you start writing, there are actually 2 writers in the room. 

The first writer are your hands. The hands do all the writing/typing. It’s the translation from the brain to reality. 

The second writer is the voice in your head. You know, the one that has something to say about every point you want to make. It’s the same voice who tells you that your story sounds dumb or that nobody is going to care about what you want to say. The second writer is your insecurity speaking.

When we write, the first kind of writer is mandatory. 

But the latter? 

We can learn to do without.