communications – Anna's Blog

My biggest lesson in social media marketing

In my room, I was sitting in front of my laptop trying to come up with my next post.

It felt like I already posted just about everything I ever needed to post about. I ask myself, why post anything more after this point?

It was then when I realized something important.

I am not my audience.

And vice versa, my audience is not me.

That means the market I want to connect with does not hold the exact same thought process as I do as the content creator.

For example, I had a fear of reposting the same content twice in a month, because I didn’t want to come off as spammy.

To put it to the test, I reposted anyway.

The results shocked me.

Not only did the market not seem to care about my reposted content (heck, they didn’t even notice).

The reposted content got equally if not more attention than the original post.

Lesson learned.

You are not your audience.

Turns out writing academically and writing to resonate with others are two completely different kinds of writing.

Kind of like apples and oranges.

Or pie and cake.

Or a pond from a river.

Here’s the difference.

Succeeding in academic writing means your teacher liked your work.

Succeeding in copywriting means the market resonated with what you said.

A grade cannot tell you whether or not you’ll be successful at the latter.

But hey, I’ve found a process that works for me. I’m happy to talk about it and see how it can work for you too.

Follow this blog for more content about social media marketing

If your first message to someone else is a cold call, or a cold DM, you’re asking for way too much from someone that doesn’t even know you.

Listen.

Just because you have a business, doesn’t mean people have to buy from you.

People are more likely to buy from someone they’re more familiar with, or that they like better.

You need to make content that makes others like you first.

And that takes time.

It could be a week, a month, or a year.

You can ask for the sale later, but don’t expect that it’s a given.

This is the game of social media marketing.

It takes time, and often more time than you expect it to.