Should it be hard?

Maybe the better question is to ask: Shouldn’t it be hard? 

If you’re trying to be better, different, bolder, stronger, cooler, more efficient…

To raise the bar, 

To zig,

To try something you haven’t done before,

To enter the unknown. 

Shouldn’t it be difficult? 

Shouldn’t it be a little frightening?

Shouldn’t it cause challenge and shake up your understanding of the world?

And are those signals telling you that you are on the right path? 

Doing the hard thing in front of you is hard. 

No question.

If it were easy, there would be no challenge.