Today marks the first day…

Is a very powerful set of 5 words.

But it shows us that we can challenge the status quo.

We can start to make change. 

And we can do something that matters to us.

Today marks the first day of Habit Factory’s 21 Day Content Club workshop. 

I’m grateful to Daniel Furfaro for asking a set of brilliant questions that led to this path. 

And I’m also grateful to all my friends on LinkedIn who took a leap of faith to join this workshop with me. 

I hope you’ll experience as much growth and learning as I will running this workshop for the first time.

3 Ways to Make Content Better, Stronger, Faster

When you are deep into your content marketing game, you develop processes that work for your own brand. 

Your processes help you make content better, stronger, and faster each time. 

Here are 3 things I do that help with my content creation process:

  1. Go from inspiration to distribution ASAP. I tend to execute on ideas as soon as I can, because I find that trending songs or filters move on pretty quickly. I don’t want to jump into trends after they’re gone.
  1. Minimize the amount of equipment you need. For me, I almost exclusively keep production and distribution on my phone. This helps with speed and efficiency. 
  1. Always learn from previous posts. If the same kind of post doesn’t do well for the 7th time… well, maybe it just sucks and you should move on. Likewise, if a type of post does exceptionally well compared to your average posts, do more. Mimic new pieces of content off of previous successful ones. 

Everyone has slightly differing processes. The only way to find yours (if you haven’t already) is to post frequently and get into your own rhythm. 

Every personal brand expert tells you to “tell your story” but none of them ever tell you how. 

If they won’t do it, I will. 

If you feel like “telling your story” is a vague term, here’s how to do it. 

It’s actually straightforward when you rephrase it into a different question, which is:

Why do you do what you do? Tell me everything.

People are curious. People want to know what motivates you. They want to hear about what led you to this point in your life that has led you to cross paths with them. 

Everyone has a why. 

Most people just don’t know how to talk about it unless asked the right questions.

How might freelancers brand on social media in a way that they love?

This is the question I’ve been trying to answer for the past few months. 

And finally, we’re onto something that might work.

But, in all honesty, it still is an experiment because we haven’t done it before. 

Our team at the Habit Factory is hosting a 21 day Content Club, designed just for freelancers to build their brand while growing with others. 

The first run is totally free, and starts this Monday. 

Sign ups are here.

We’d love to see you join if you’re up for the challenge. 

How to take your brand game seriously

How most people approach social media:

  1. Post only when you feel like it
  2. Write whatever you want
  3. It’s a likes and followers game

How professionals approach social media:

  1. Show up to your platforms every day, because it’s your job
  2. Write in service to your audience, because it’s for them
  3. It’s a brand and community game

My biggest lesson in social media marketing

In my room, I was sitting in front of my laptop trying to come up with my next post.

It felt like I already posted just about everything I ever needed to post about. I ask myself, why post anything more after this point?

It was then when I realized something important. 

I am not my audience.

And vice versa, my audience is not me. 

That means the market I want to connect with does not hold the exact same thought process as I do as the content creator.

For example, I had a fear of reposting the same content twice in a month, because I didn’t want to come off as spammy.

To put it to the test, I reposted anyway.

The results shocked me.

Not only did the market not seem to care about my reposted content (heck, they didn’t even notice).

The reposted content got equally if not more attention than the original post.

Lesson learned. 

You are not your audience.

If you’re looking to create content for your own business, read this.

99% of new content creators will burn out and stop entirely within the first few months.

It’s easy to say, “Oh, just don’t burn out!” 

Unfortunately things don’t work that way.

Most people will get caught up in likes and follows.

What they don’t understand is that content creation is simply a tool for brands to build trust. 

Content creation is a positioning tool.

The ultimate key is the conversion rate. 

How many people discovered your brand through social media, and how many have followed through to generate a sale?

This is what most businesses on social want.

If you’re making content for your own business, stay focused on the true goal.

It’s not likes and followers.

Instead, it’s the trust your audience has in you (which will eventually lead to sales down the line)