The sweet number for you is likely less than a million. A lot less.
It might even be 200x less than 1,000,000—that’s 5,000 if you want to skip the math.
You might just need 5,000 true followers to be happy.
Or even 500.
Regardless, the number is a lot less than 1,000,000 so you can stop dreaming about how much greener the grass would be on the other side.
Why do I say this?
I do social media for my family’s restaurant business, and we have a constant flow of new customers from Instagram and Tiktok coming in daily.
Collectively we have around 11k followers, but to us that’s more than enough to keep our business thriving (that’s 90x less than 1,000,000).
You can do the math for your business yourselves.
My point is, don’t think about the million.
Instead, focus on the couple hundred you already have.
You can still build a great business with a smaller following.