I talk about art, design, and creativity
How most people approach social media:
How professionals approach social media:
Brand awareness is created when you get in front of people’s faces.
Real brand is built when other people decide how you make them feel.
Community building on social media and investing in index funds.
Both take a long investment of time before they start paying off.
If your first message to someone else is a cold call, or a cold DM, you’re asking for way too much from someone that doesn’t even know you.
Listen.
Just because you have a business, doesn’t mean people have to buy from you.
People are more likely to buy from someone they’re more familiar with, or that they like better.
You need to make content that makes others like you first.
And that takes time.
It could be a week, a month, or a year.
You can ask for the sale later, but don’t expect that it’s a given.
This is the game of social media marketing.
It takes time, and often more time than you expect it to.
They think of social media as a chore (“I have to post once a day at 12pm or else”), instead of as a way to engage with their community.
They buy into engagement groups “for the algorithm”, instead of actually finding their target audience and making content that resonates with them.
They post content in hopes for a sale, instead of content that makes people fall in love with the brand.
If you’re guilty of all of these, it’s not too late to turn the boat around, I promise.
What do you have to do to turn it around?
If you’re a small business or a freelancer, you have to do some hunting.
That means, finding your target audience under relevant hashtags or accounts and interacting with them long before you have anything to sell.
It also means, creating content that your audience will absolutely adore so that the word spreads.
I admit, it’s easier said than done.
Social media is an art and a science.
There’s a lot of listening and empathy needed to do it right.
(and that’s why so few can do it right).
90% of people will get discouraged and eventually stop posting on social media if they don’t get enough engagement by the first month.
Here’s the truth.
If you’re posting on social media simply to get likes and follows, you’re not going to get very far.
Real community isn’t built on one’s own vanity.
The (sustainable) alternative is to focus on your people.
What does your audience perceive as helpful/interesting?
How will your content help them?
Don’t get trapped in the mindset of “not enough engagement”.
Your content needs to be focused on your audience.
(Yeah I’m still working on it too).
If you’re wondering how to get your work to more eyes, here’s the 1 thing I did to make that happen for me when running social media for our family business.
Post. A lot.
Like 3-8 times a day. Every day.
And post about different things, not just the same thing every single time.
Pictures, videos, reels, stories, 5 star reviews, screenshots of comments—everything counts.
It sounds like a lot of work, because it kind of is (sorry).
But the reward for being a student of the Share button is what you make it.
The more times you are able to publish content and get your work seen, the more opportunity you are opening yourself up to.
And vice versa.
That’s that.
I’ve decided.
I want to put myself on the journey to becoming a great marketer.
Not only because I want to tell awesome stories that inspire you to do something.
I think marketing is a true art form. One where it demands work, time, and practice to get good at.
I’ve always been curious about brands and how they play a role in our everyday lives.
I’ve always understood that business is a long term game of how other people feel about your brand.
I now actively wish to take a part of that role and learn to be the greatest marketer I can be.
For every dozen pieces of content I create for our restaurant, one or two perform a little better than the rest.
I’ve learned that is the secret to creating good content.
Good content isn’t about how nice your camera is. It’s not even about how much time and effort you put into making your nice video.
Good content is about connecting with your viewers, and doing it again and again.
—most people when they start sharing stuff on the internet.
My advice is, just start posting. You’ll figure out what you want to talk about as you go.
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