Tag: brand building

Today marks the first day…

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Is a very powerful set of 5 words.

But it shows us that we can challenge the status quo.

We can start to make change. 

And we can do something that matters to us.

Today marks the first day of Habit Factory’s 21 Day Content Club workshop. 

I’m grateful to Daniel Furfaro for asking a set of brilliant questions that led to this path. 

And I’m also grateful to all my friends on LinkedIn who took a leap of faith to join this workshop with me. 

I hope you’ll experience as much growth and learning as I will running this workshop for the first time.

If you want to create content that performs, here’s the secret

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Take a look at your posts up to 2 months ago, and see which got the most shares/comments/likes. 

If those select posts are constructive for your brand, do more of it. 

If it resonated with your specific audience, do more of it. 

That’s all.

Can you believe we got 19 people on this thing already?

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A week ago, I told my friend Daniel that we were going to build a content club.

Here’s the meat:

Everyone knows they should build their brand on social media, but not everyone knows how. 

Tons of resources online, but no community to execute on the plan for those who need it.

The club will be 21 days long.

Just enough for you to get totally invested in your own journey.

And then we’re going to see you fly.

We’re doing it 100% free, out of our own pockets.

Because of that, we need to make this the best workshop possible.

That means we need as many committed, ambitious, proactive folks as possible in one place.

If you are one of those committed, ambitious, proactive people, I think you should sign up for the waitlist.

The content club starts in April.

Sign up for your spot here.

See you there 🙂

Why does it feel wrong to repost a piece of content you’ve already published before?

Anna Peng2 Comments

Question: Is it wrong to repost a piece of content you’ve already published before?

No.

But many creatives have a hard time accepting that.

I used to feel really weird about copy and pasting my own work and republishing it as new material for the day (yes I do that occasionally).

Here’s why.

It didn’t feel original.

It didn’t feel like I was actually writing.

But if we focus on those 2 faults, the bigger picture is lost.

Who is this message for?

And if we choose to dedicate our craft to someone else, personal originality and pursuit of the act is actually not in the interest of the end consumer.

As a writer and marketer, reposting old pieces of content isn’t a hack.

It’s simply giving people information that they will find beneficial in this specific moment of their lives.

Reposting content is never about you.

It’s about your audience.

P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 17 others today.

The biggest problem creatives face is the inability to communicate their ideas

Anna Peng2 Comments

Fortunately, communication is a skill.

That means, if you work on it you can improve over time.

That’s what I did.

3 years ago, I didn’t know how to string together an effective blog post. 

Now that I’ve written more than 1000 pieces, it’s easier. 

The point of the post is this:

The success of your ideas depend on how well you communicate them. 

If you’re a creative who wants to get better at communication, I have something for you.

I’m building a content club for people who want to take their brand seriously. 

Want in? 

Join the waitlist with 14 others today.

One book that has changed my outlook on brand building

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Shoe Dog by Phil Knight. 

A memoir that highlights tenacity.

I grew up as an ultra shy, reserved, quiet, Chinese girl in a conservative household. 

Tenacity wasn’t a word I knew of until 3 years ago.

I picked up Shoe Dog 1 year ago.

Learning about the ups and downs of Nike’s story allowed me to realize something.

If you wanna go far, you gotta put in the work.

And not just the fluffy-fluffy kind of work, but work work. 

When I think about brand building now, it’s not just a nice logo, or a good looking website. 

Though those things are nice to have, brand building is more of hitting the floor and actively trying to finding your people. 

It’s not easy, but it’s not impossible. 

And if you still go for it, that’s tenacity. 

93% of brands and content creators give up social media 14-21 days after they’ve started.

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The main reason being?

There’s not enough engagement.

Nobody is liking your posts. 

It’s hard to keep a new habit with just yourself.

Life gets in the way. 

Time management isn’t your strongest suit. 

I hear you.

Creating content isn’t for everyone. 

But if you’re serious about building your community or brand, content creation is the way. 

Kickstart your way into an engaged community with an audience who cares about your product. 

Master your brand voice. 

Gain the attention of your dream audience.

Control the ins and outs of your creativity.

Grow your business presence. 

How?

I’m hosting a content creation club.

But it won’t just be any kind of club.

Everyone in it wants to be there because they have a brand to build. 

There will be no live meet ups. 

Only a common deadline (12AM, your time zone).

Everything online and remote.

Be there (or don’t be there it’s really up to you).

This idea will only work when there is a focused, tight knit group of people.

Anyone is welcome to join.

And to sweeten the deal?

It will come at no cost to you.

However, if you want this to work out for you, you have to put in the work to succeed.

Want in?

Join the waitlist with other creators here.

See you there 🙂

5 reasons you shouldn’t listen to whatever I have to say about social media

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  1. I’m 25
  2. I don’t have 10+ years of experience
  3. Everything i write about is from personal experience 
  4. I go with my gut instincts 90% of the time
  5. I’m 25 

But hey, I’ve found a process that works for me. I’m happy to talk about it and see how it can work for you too. 

Follow this blog for more content about social media marketing

Why building brand on social media takes a long time

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Who’s your best friend?

How long have you known your best friend for? 

How often do you see each other?

How many key moments did it take for you to decide that you’d be great friends? 

In other words, 

How much time have you given yourself to your social platform?

How often does your audience get to see your posts?

How many content pieces did it take for your audience to fall in love with you?

This is brand building. 

It takes time.