3 life changing books on marketing and building a brand

  1. Storyworthy by Matthew Dicks.
    • The worst thing you can do for your business is tell poor stories—lots of them. Learn to tell your stories in a fun, interesting, and engaging manner instead.
  2. Self Help Guide for Copywriters by Dan Nelken.
    • I’ve just started this one but it’s already impacted me in several ways. Dan gives a helpful and thoughtful approach to the creative process that any human being can understand. Even if you’re not a copywriter, I recommend you pick this one up.
  3. Story Driven by Bernadette Jiwa.
    • Short, effective, practical book on why and how you can build an authentic brand in our current age. 

I found a book that I want to read before sleep until I can’t keep my eyes open anymore: Storyworthy 

I read every night, and I’ve been reading every day before bed for the past 4 years. 

The thing I have a love/hate relationship with is finishing a really good book.

It’s like finishing a really good Netflix show and not knowing what to watch next. 

A few months ago, it was Phil Knight’s Shoe Dog. 

Today, it’s Matthew Dicks’ Storyworthy.

I’m reading it every night before sleep until I can’t keep my eyes open. 

It’s about seeing your life as a series of stories and learning how to share them. 

Empowering for people of all ages and storytelling levels. 

Can’t wait to finish it. 

7 Books that Changed My Life This Year

I think it’s important to stay sharp and enjoy the process of learning things you want to be learning about. 
Here’s a list of 7 books that changed my life this year:

  1. Factfulness by Hans Rosling. Thank you to my friend Amy Chang for bringing it up to my attention. It’s really changed my world and adjusted my perspectives to how grateful we all should be.
  2. Story Driven by Bernadette Jiwa. I read this on a plane trip back from Calgary, and I loved every page of it. A great read for any artist, marketer, or brand builder who is beginning a new chapter.
  3. Blood, bones & Butter by Gabrielle Hamilton. A story about how persistence and hard work goes a long way. 
  4. The Millionaire Next Door by Thomas Stanley. Your dreams aren’t as expensive as you might think they are. 
  5. Outliers by Malcolm Gladwell. Stories about how small life events and habits go a long long way.
  6. Influence by Robert Cialdini. A foundational book for learning how to understand markets and the choices people make.
  7. All Marketers Are Liars by Seth Godin. My favourite author of all time. This is a manifesto of how marketing should be. 

If you’re interested in anthropology, marketing, or artistry I hope you read any of these. Better yet, let me know what I should add to my reading list for 2022.