Thank you to Jesse, Jack, and Alex for having me join Boulder Parc’s Build Your Brand event last month.
My 2 key messages if you want to start building your brand?
Do not fear the post button. Many people shy away from posting about their business because they’re scared of how it makes them look on the outside. Do not let this stop you from taking the most important steps to brand growth, which is building your business on social media.
Be clear with WHY you want to create content. If it’s your job, then you’re tied to a paycheck. However, if you are building your brand for yourself and for your own business growth, this is the top way to build your community and gain brand awareness.
What else do you want to hear? Let me know in the comments or email me at email@example.com. I always respond!
If you know me, you already know I work at my family’s restaurant in Scarborough, Ontario.
When I get home, I work on my business called The Habit Factory (we do professional development for early-stage creatives).
Of course, I’m not doing it alone. I have an amazing team that I get to work with (if you’re here reading this, thank you for pushing both me and the business forward).
Fortunately, the pros of building a business while working a full time job is that there’s financial security, it offers you a different environment to think in, and you get to meet a lot of new people (if you manage social media and front-end like how I do).
Unfortunately, the cons of building a business while working a full time job is that your time is limited. There’s never enough time to do either job at it’s fullest. You’re constantly flipping your brain from one environment to the other.
If you’re building your business while working a full time job, what have been your methods of managing between your two workloads?