Hustle Culture and Reality

Hustle culture says: go go go!!

Reality is: I’m not feeling like it today

That’s okay. 

We’re all human. 

It does more good than harm to take a break when you require it. 

Otherwise, when you’re ready to, there’s important work to be done. Work that requires your vision and care. Work that will make someone else’s life better because you did something.

5 social media tips I wish I learned earlier in my career

4 years, 1,000,000+ impressions, 3000+ pieces of content across all accounts later…

5 social media tips I wish I learned earlier in my career. 

Without further ado, here we go:

  1. Time is money. When a platform is fertile ground for brand new creators, this is the best time for you to go ALL IN on QUANTITY of content. It is the easiest time to grow and it doesn’t last forever.
  2. Your friends and family will judge you. This is normal. This is part of the process.
  3. When something goes viral, stick with it even if YOU don’t like it. You are not your audience.
  4. When in doubt, just hit post. Don’t spend all your time readjusting colour filters or editing minute details in your story. Just publish and you’ll learn from feedback along the way.
  5. 99% of your posts will be flops. All creators who have “mastered the art of going viral” have hundreds of posts that didn’t do well. A flopped post is just another reason to try a different angle.

That’s it.

I write these with the intent of making social media a less daunting place for newer creators. 

If you found any of these helpful, please share widely with someone you know who wants to build their brand online. 

Keep creating 🙂

One actionable tip for those writing their first blog post

I’ll keep it short to save you time. 

It’s tried and true. You’ll hear everyone say it again and again.

Just hit publish.

I know.

Easier said than done.

But if you’re 2 edits in and are still wondering whether your CTA will work, it’s time to let it go.

And by let it go, I mean let it see the world.

When we create content, we give it a life of it’s own on our corner of the internet. 

Let it go and move on to the next piece. 

Just hit publish.

“I’m not smart, business-savvy, or extroverted. Social media marketing isn’t for me.”

These are the real words that bounded my life for several years before discovering I could publish content without having to leave home or “break out of my shell” trying to network at live events.

It took a lot of time before I figured out I didn’t have to be:

  • smart (because there’s Google and Youtube),
  • business-savvy (to an extent, but again Google, Youtube, and maybe some smart friends),
  • or extroverted (because I am naturally a quiet and reserved person).

Rather than being as loud and obnoxious as I could in real life, I found something else that worked for me. 

Rather than be bound by my true quiet and reserved nature, I do this instead.

The trick? 

To be as extroverted and loud as possible in publishing content. 

What’s the difference?

Extroverts as I see them = life of the party, loud, talkative, energetic

Extroverted in content = posting content often, experimenting with new content often, posting content across several social media platforms, engaging with other users of a platform

The best part? 

I don’t have to leave home and talk IRL with other people.

And I use this trick today in our family business social media accounts that constantly brings in $$.

So can introverted, shy, quiet creatives win on social media? 

Yes. Yes they can.

For artists and designers looking to start their social media presence

It’s the end quarter of 2022. If you’re looking to start making content for your personal brand or business, you need to consider the following question.

What is the core reason why you want to start making content?

More times than not, many people start the journey of making content but eventually stop after a few weeks because they burn out.

Reason being?

Nobody liked their posts. Nobody engaged with their content. Just crickets.

Please consider the reason why you want to put yourself on this journey, because 99% of new content creators don’t get traction for a long time.

(Of course luck plays a role, but luck isn’t a consistent winning strategy).

If you’re looking to start making content, I want you to do it for your own self.

No clout, no big lofty numbers to reach.

Just you and your own journey.

I’m trying to build something out loud

Hear me out. 

This post is for freelancers and small business owners who want to start marketing what they do on social media, but don’t know where to begin.

If you resonate with any of the following:

  • I want to post on social media but I don’t know where to start
  • I get creative block when trying to make new content for my business
  • I suck at self promotion

I’m building a workshop that will teach you how to overcome these challenges and win the longterm game for content marketing success for your business. 

It will cover the basics of marketing and why you should practice it religiously. 

It will address one of the biggest reasons why most freelancers and solopreneurs struggle with social media—it’s hard to keep and maintain an active social presence. 

It will be a long journey. 

It won’t be for everyone.

But if you’re reading this far, it might be for you. 

I’m looking to launch by mid-January 2023. 

Do you want to see it happen? 

Subscribe to our emailing list for all updates on this workshop. 

See you there

Shy and confident language

I’m just a kid who grew up in the suburbs of Scarborough-Agincourt. 

I’m just a girl who works in a little family-owned hole-in-the-wall food stall. 

This “I’m just a—“ language is downplaying yourself. 

The words you use and how you say it counts. 

I grew up in the suburbs of Scarborough-Agincourt. 

I work in a family-owned hole-in-the-wall food stall. 

Now it’s more direct and confident. 

The hardest part about content creation

There’s a little voice in my head that says, “Do you really have the credentials to say what you’re saying?”

The voice in my head, she doesn’t think I’m qualified to write this.

She doesn’t believe I have the credentials or the audience to be successful.

Time and time again, I have my moments of doubt.

I don’t know everything, but I do have a hunch and it’s this—when we create, we cannot give into the voices of doubt we have in our heads.