I talk about art, design, and creativity
Notice how you can substitute “experience” with “failure”, but how that would drastically change the tone of the sentence.
Not everything has to be measured in terms of success or failure.
For those who need it, try switching out “failure” in your vocabulary for “experience.
In case you missed it:
Unfiltered, raw, home-brew content created by every day people is getting just as much attention as glossy, filtered, glamorous ads made by expensive marketing agencies.
That is all.
Growing up with frugal, conservative parents, these statements and their implications are all too familiar:
Now that I have the Habit Factory to run with workshops to market, this type of thinking has admittedly caused more harm than good when it comes to pricing our product.
In business, nobody can sustainably offer their products for free all the time.
So how do you know your worth?
I know our team puts in a lot of care, time, and expertise in order to pull off our workshops.
It’s not something everyone under the sun is willing and able to do.
And, we’ve proven ourselves time and time again that our product solves a problem that people care about.
Not only do we have to pay our team members fairly for their work, but we also have to have enough to reinvest into business growth (and of course, running expenses).
So that’s it. That’s the “math”.
Bottom line: Whatever I decide those 2 amounts to be (and factor in expenses) will be the price tag on our work. The market will react however they will react, and we can adjust.
But she sure as heck would be pumped to see it.
Thank you to Jesse, Jack, and Alex for having me join Boulder Parc’s Build Your Brand event last month.
My 2 key messages if you want to start building your brand?
What else do you want to hear? Let me know in the comments or email me at anna@habitfactory.space. I always respond!
I:
It doesn’t take a lot to get your writing started.
P.S. I’m building our second content club for people who want to take their brand seriously. Want in? Join the waitlist with phenomenal freelancers, marketers, and writers today.
If you know me, you already know I work at my family’s restaurant in Scarborough, Ontario.
When I get home, I work on my business called The Habit Factory (we do professional development for early-stage creatives).
Of course, I’m not doing it alone. I have an amazing team that I get to work with (if you’re here reading this, thank you for pushing both me and the business forward).
Fortunately, the pros of building a business while working a full time job is that there’s financial security, it offers you a different environment to think in, and you get to meet a lot of new people (if you manage social media and front-end like how I do).
Unfortunately, the cons of building a business while working a full time job is that your time is limited. There’s never enough time to do either job at it’s fullest. You’re constantly flipping your brain from one environment to the other.
If you’re building your business while working a full time job, what have been your methods of managing between your two workloads?
Brand building is not for the impatient.
You need to have good people skills.
You need to have empathy.
You must seek to connect.
You must adopt an attitude of serving.
Brand building is a long game.
You win by having an audience of people who care about what you do.
When I was 17, I chose to study Industrial Design at OCAD University, because that program and school seemed the most interesting to me.
(I could honestly tell you, I wasn’t sure what I was expecting but I just went with it).
Now I’m 25. I’m working at my parent’s restaurant, managing social media, and trying to build the legs for my business, Habit Factory, where we do community-centered workshops for creative growth.
I’m pretty sure the 9-year old me expected to see paint, canvas, and easels but hey—my idea of an artist has evolved since then.
What it means:
Anna's Blog 