My biggest lesson in marketing

Just because you shared your news to a stranger on the street, doesn’t mean everyone knows.

Just because you posted it on 2 social media platforms, doesn’t mean your job is done.

If you want your message to spread and reach more people, you have to put in the work. 

That means: 

Finding your audience where they spend their attention, and nurturing your relationship with them via those mediums over time. 

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