Actually, it’s a way to exercise your headline writing.
Here’s what I do for content when I don’t have enough time to create something completely original:
- Go into my previous posts (maybe up to 4 months ago)
- Pick 1 piece that has previously performed well (had a lot of likes, shares, or saves)
- Rewrite that post’s headline, and copy/paste the body copy
I try my best to write something new every day, but sometimes I just need my bare minimum.
If you find yourself in a time crunch often, I hope this helps.