Earlier this week, I climbed the first peak of the Stawamus Chief in Squamish.
We got to the top sweating, panting, and legs completely sore from the ascent.
I sat on the rock to catch my breath.
What happens next comes straight out of a fairy tale.
A man with long brown hair comes dashing through 15km/h to the top. Dressed in shorts, a t-shirt, and sneakers as if he gracefully galloped up the entire 1.5 hour climb without a sweat.
He disappeared just as fast as he arrived.
He was a regular.
What does this have anything to do with social media?
It’s a practice.
If you want to build an engaged community and grow your brand, you have to put in the work for it to be successful.
It can take months or years.
Either way, nobody starts off dashing up the mountains at 15 km/h in shorts, a t-shirt, and sneakers so gracefully without putting in the work.