Every personal brand expert tells you to “tell your story” but none of them ever tell you how. 

If they won’t do it, I will. 

If you feel like “telling your story” is a vague term, here’s how to do it. 

It’s actually straightforward when you rephrase it into a different question, which is:

Why do you do what you do? Tell me everything.

People are curious. People want to know what motivates you. They want to hear about what led you to this point in your life that has led you to cross paths with them. 

Everyone has a why. 

Most people just don’t know how to talk about it unless asked the right questions.

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