Question: Is it wrong to repost a piece of content you’ve already published before?
No.
But many creatives have a hard time accepting that.
I used to feel really weird about copy and pasting my own work and republishing it as new material for the day (yes I do that occasionally).
Here’s why.
It didn’t feel original.
It didn’t feel like I was actually writing.
But if we focus on those 2 faults, the bigger picture is lost.
Who is this message for?
And if we choose to dedicate our craft to someone else, personal originality and pursuit of the act is actually not in the interest of the end consumer.
As a writer and marketer, reposting old pieces of content isn’t a hack.
It’s simply giving people information that they will find beneficial in this specific moment of their lives.
Reposting content is never about you.
It’s about your audience.
P.S. I’m building a content club for people who want to take their brand seriously. Want in? Join the waitlist with 17 others today.
Anna's Blog 
Nice one!.
This is what I see in your post
When I first started reposting my own pieces, I felt weird about it. I didn’t like that it felt like I was copy-pasting myself and it didn’t feel like I was really writing. But if I focus on the 2 faults of reposting, the bigger picture is lost. Who is this message for? And if we choose to dedicate our craft to someone else, personal originality and pursuit of the act is actually not in the interest of the end consumer. As a writer and marketer, reposting old pieces of content isn’t a hack. It’s simply giving people information that they will find beneficial in this specific moment of their lives. reposting content is never about you. It’s
Ely Shemer
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It’s okay to repost old content if you want to – focus on your audience and giving them the information they need.
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