3 Copywriting Tips I Wish I Knew Earlier in my Career

  1. Write shorter sentences.

Get to the point. Erase the fluff. Practice shortening. 

  1. Write as if speaking to your audience 1:1

Speak to them directly. Ignore the rest. Use their lingo. Let them know you’re part of the community.

  1. Understand that a CTA isn’t a chance to make money

Your CTA is your chance to be helpful. Lead your reader to a place they want to be. Don’t booby trap them with guilt if they don’t like your idea.

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