They think of social media as a chore (“I have to post once a day at 12pm or else”), instead of as a way to engage with their community.
They buy into engagement groups “for the algorithm”, instead of actually finding their target audience and making content that resonates with them.
They post content in hopes for a sale, instead of content that makes people fall in love with the brand.
If you’re guilty of all of these, it’s not too late to turn the boat around, I promise.
What do you have to do to turn it around?
If you’re a small business or a freelancer, you have to do some hunting.
That means, finding your target audience under relevant hashtags or accounts and interacting with them long before you have anything to sell.
It also means, creating content that your audience will absolutely adore so that the word spreads.
I admit, it’s easier said than done.
Social media is an art and a science.
There’s a lot of listening and empathy needed to do it right.
(and that’s why so few can do it right).