Pssssst… Come here. Let me tell you something about going viral. 

For most people, it sounds cool. 

For those who have gone through virality, it can be just as confusing as it is exciting. 

Your demand magically spikes. 

Your community instantly grows. 

Suddenly you have a lot of new followers on your platform that know little about you.

You feel the pressure to outdo your previous viral success, and anything less feels like a loss. 

Here’s the thing. 

Your business success is not based off of your following count, nor how many viral videos you’ve had.

Instead, it’s based off of the type of relationships you have with your following.

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