The trap of not enough engagement

90% of people will get discouraged and eventually stop posting on social media if they don’t get enough engagement by the first month. 

Here’s the truth.

If you’re posting on social media simply to get likes and follows, you’re not going to get very far. 

Real community isn’t built on one’s own vanity. 

The (sustainable) alternative is to focus on your people. 

What does your audience perceive as helpful/interesting?

How will your content help them?

Don’t get trapped in the mindset of “not enough engagement”.

Your content needs to be focused on your audience. 

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