99% of people can’t make a cup of good coffee with spoiled milk

Our resources and inputs matter.

If you’re looking for specific results with a specific outlook, having the right ingredients helps get you there. 

For example, filming a video with lots of valuable content—BUT having the scratchiest, filthiest, neck-hair-raising audio recording. 

Or, having the greatest e-commerce idea of all time—BUT living with the worst wifi connection and speed (think of pages that never ever load, and if they do it takes 65 seconds) 

You can always be scrappy, but the truth still goes.

Resources matter. 

Your ingredients matter. 

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