If you’re a business owner looking to take social media seriously, you’ll have to treat it like a full time job.
That means in any given week you’re:
- Taking responsibility over your content (responding to comments and DMs, sharing it to those who need it)
- Doing market research (by looking at what your users are saying/doing, what kind of content is trending or gaining attention)
- Producing high value content frequently and publishing it across different platforms
- Engaging with your audience through comments, DMs, other posts, or stories
All this should take a very focused 1-2 hours of your day, every day.