I think it’s the opposite.
There’s a rhythm and a structure to it.
(But creatives hate hearing that their mystical process has a structure. It’s more edgy to be mysterious).
The truth is, creativity is as hard of a skill as coding is.
The more you practice it, the better you’ll get at it.
However, most people won’t intentionally practice their creativity because they believe it’s supposed to be go-with-the-flow.
It’s not.
It’s more of a grab-it-and-seize-it type of deal.
And if you want in, you’ll have to challenge your current personal set of beliefs.