The best time to create content is when you’re feeling inspired and highly motivated.
The second best time to create content is when you have to.
When you understand that marketing is a business priority, and not something you can pass off to an intern, social media marketing will work wonders for you.
Creating content is not a question of “if”.
It’s a question of “when”
If you’re serious about taking your craft to the next level on social, follow these 3 steps:
- Dedicate a non-negotiable 15-30 minute time-slot in your day (morning before work, during lunch, after a shower, etc)
- Pick 1 platform, and make 1 piece of really good content for that platform (in whatever format, it doesn’t matter)
- Respond to comments and engage with other people’s posts on that platform. Remember to be nice.
- Do this again and again for 30 days, until this becomes a habit.
Tell me about your results after you try it.
Like I said, the second best time to create content for your business is when you have to.
We can’t always rely on inspiration to move the needle forward.