The role of marketing in a creative career

If you’re a freelancer with no marketing strategy, you’re in trouble. 

Look, I get it. 

Self promotion feels icky at times. 

Pushing your services to someone who hasn’t expressed any need for them feels downright wrong. Right?

And if that’s the case, have you ever thought that maybe (just maybe) you’re doing it wrong?

Marketing isn’t supposed to be about YOU. 

Marketing is supposed to be about THEM. 

Don’t self-promote. 

Don’t talk about yourself.

Don’t pitch.

Nobody wants to hear it.

Instead, listen to what others need. 

And simply help them out. 

Do it 367 times.

Now that’s a good marketing strategy. 

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