Consuming Content vs. Creating Content. 

If you’re reading this, that’s called content consumption. 

If you are writing your own post, that’s called content creation. 

Both processes use different sides of our brains. 

One keeps you in a state of a passive search for the next interesting thing.

The other requires active use of your creativity and empathy. 

If you want to create a brand for your business, you have to create content constantly. 

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