I just hosted my first workshop last week. Here’s 3 things I learned from the process

  1. Sometimes you just have to deliver an important project without feeling 100% ready.
    • Because this was the case for me. I felt like I was at a standstill for a few weeks, unable to progress our project without real insights and observations from our audience.
    • So we gathered everything we could and launched with a full feeling of nervousness, not knowing whether or not people wanted to hear what we had to say.
    • In the end, it was worth it (and that will be my next point) 
  2. Learn from feedback fast.
    • If you take 7 months to build out a project with no real feedback from anyone who will buy into your work in the end, you’ve just used 7 months to feel safe in your own head.
    • Instead, launch with on-the-ground-low stakes and learn from feedback in less time. The amount of times you repeat this process will help you strengthen your end product.
    • For us, that was a 1 hour discussion surrounding common pain-points for creatives who want to build a brand.
  3. The end product is a changing concept.
    • When you’re constantly gathering feedback from your audience, you’re learning what it takes for you to build something valuable.
    • It is highly likely that what you initially imaged your end product to look like will not resemble the actual final product.
    • This is okay. This is part of the process. 

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