- Sometimes you just have to deliver an important project without feeling 100% ready.
- Because this was the case for me. I felt like I was at a standstill for a few weeks, unable to progress our project without real insights and observations from our audience.
- So we gathered everything we could and launched with a full feeling of nervousness, not knowing whether or not people wanted to hear what we had to say.
- In the end, it was worth it (and that will be my next point)
- Learn from feedback fast.
- If you take 7 months to build out a project with no real feedback from anyone who will buy into your work in the end, you’ve just used 7 months to feel safe in your own head.
- Instead, launch with on-the-ground-low stakes and learn from feedback in less time. The amount of times you repeat this process will help you strengthen your end product.
- For us, that was a 1 hour discussion surrounding common pain-points for creatives who want to build a brand.
- The end product is a changing concept.
- When you’re constantly gathering feedback from your audience, you’re learning what it takes for you to build something valuable.
- It is highly likely that what you initially imaged your end product to look like will not resemble the actual final product.
- This is okay. This is part of the process.
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