The law of diminishing returns is an economic concept that refers to the point at which the level of benefits gained from an activity starts to decrease after a certain level of investment.
In the context of the creative process, the law of diminishing returns suggests that there is a point at which adding more resources, such as time, effort, or money, to the creative process will not result in a proportionate increase in the quality or value of the final product.
For example, if a designer spends a certain amount of time on a project, they may be able to create a high-quality design that meets the client’s needs.
However, if they continue to work on the project for an extended period of time, they may reach a point where the additional effort does not result in a significantly better design.
In this case, the law of diminishing returns would be in effect, as the designer would not be receiving a proportionate increase in benefits for their additional effort.
Overall, the law of diminishing returns suggests that it is important to carefully consider the investment of resources in the creative process, as there is a point at which the benefits of additional effort will start to decrease.