The sole reason why social media is important for your business is because it helps create trust for your brand.
The only reason why social media marketing is important for your brand, is because it allows you to build relationships with the types of people you want to serve.
Let’s pause right here.
Did you notice that likes and follows were not a part of that sentence?
Sure, likes and follows are metrics that most people look at as factors of success.
However, likes and followers ≠ money going toward your bank account.
Every business owner knows which one keeps the business running.
Don’t focus on likes and follows.
Instead, keep building trust and relationships.