If you want something to happen, you have to work for it.
Hustle culture works, but only for a short period of time.
It’s becoming more and more evident that working till you can’t anymore is not a sustainable way to make a living.
Most people can’t work 7 days a week, 14 hours a day, 365 days a year.
Most people don’t like to be on a soulless grind.
The alternative is to be a professional, as per Steven Pressfield’s definition.
Being a professional means you show up to work every day and do what needs to be done.
Being a professional means you create work that fulfills a promise you’ve made to your target audience, because you care.
It’s not about doing as much as you can in the shortest period of time you can afford.
A professional does their work out of passion for the process.
A professional is in it for the long haul.
Hustle culture isn’t going anywhere, but if you want to pursue creative goals I recommend you commit. Turn into a pro.
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