No followers, no audience, no likes on your posts? No problem

In social media jobs, numbers matter.

The higher your metrics go, the more successful your campaign or post was.

On the other hand, if you’re a budding content creator with no following, you likely don’t have  hundreds of people engaging with your content. 

That’s okay.

Everyone starts out at zero.

While numbers and metrics have their own time and place, I’d say there is a huge advantage to nobody liking your content as an independent creative professional.

Why?

It’s liberating to create while nobody’s looking.

One of the best feelings in the world is getting to work on your art without having to worry about what other people think.

More importantly, when you create work for yourself, suddenly the numbers matter less and less.

When what you seek isn’t metric success but self-expression, it’s a lot easier to make projects you like.

Don’t focus on metrics.

Make art.

Create and share things that you care about.