I took a hit in the last 3 months 

We got a whole slew of 1 star Google reviews for our restaurant. 

To put that in perspective, that is the equivalent of all your new clients leaving extensive, specific, negative experiences with your business. 

As a business owner, I was devastated. 

What was I supposed to do? 

To give a bit of context, a lot of our reviews pointed to a problem we had with a staff member. That issue has now been addressed. 

But, back to the story.

It seemed like every other day I’d check my phone to see another 1 star review. 

Finally, I had enough and called for a serious family meeting. 

If every new customer is walking out with a poor customer experience, I can’t do my job in marketing because it would only make things worse. 

My parents agreed. 

However, what did that mean for me? 

Was I just going to comply with feedback random strangers were giving me?

Was I supposed to listen to the reviews and take them all to heart? 

Luckily, a wise man (and regular customer) told me this. 

“You can’t listen to *all* your Google reviews.” 

And that was it. 

Just because someone had a negative experience with your business, doesn’t mean you have to change all your rules for them. 

Sometimes it just means your business wasn’t made for them. 

And that’s okay.